Developments in Digital Business (G53DDB ). Guest Lecture on E-Tourism By Professor Leo Jago. Lecture Outline. Role of ICT E-Tourism Definitions Outcomes Characteristics of Tourism History of ICT in tourism Benefits of E-Tourism Issues with E-Tourism. Role of ICT.
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Guest Lecture on E-Tourism
Professor Leo Jago
“e-Business requires a customer-centric view and a shift away from mass production to mass customisation and from selling to relationship-building.”
(Head of IT at AerLingus, 2001)
Christel DeHann Tourism and Travel Research Institute
(Supply Chain Management Systems)
(Inventory Management Systems)
(Efficient Customer Response Systems)
Source: Laudon and Traver (2002)