CA State 4-H Futures Task Force: Next Steps Toward the Future of 4-H & Wrap Up. Facilitator: Keeley Mooneyhan, HR Matters Inc. [email protected] May 18, 2014. Today’s Goals. Agenda. Welcome & Meeting Objectives Review the FTF Journey & Recommendations
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Vision, Mission,and Objectives
1. Make the Best Better
2. Learn by Doing
Healthy, happy, thriving people who make a positive difference in their communities
The University of California 4-H Youth Development Program engages youth in reaching their fullest potential while advancing the field of youth development
Organize 4-H to best meet the growing and changing needs of the members, volunteers, and supporters to better position growth for the next 100+ years
Increase awareness, visibility, outreach and participation in the program.
Build and improve relationships with members, potential members, leaders, and external advocates; increase knowledge of programs/opportunities; recruit more members to participate; increase delivery modes of 4-H; and increase diversity by reaching more people in our communities
Increase communication across the 4-H organization, share opportunities across sections, and improve the flow of information.
Top 3 Recommendations Per Priority
(state may need to revise priority later based upon any directives they have received)
Engagement is how we interact, recruit and retain youth and adults in the program. Relationships and being part of a community are real tangible benefits from being part of 4-H. We want to increase outreach and participation in the program, particularly among underserved and underrepresented populations. 4-H needs to represent the diversity of the communities we serve and provide rich and diverse programs. Build and improve relationships with members, potential members and volunteers, and external advocates; increase knowledge of programs/opportunities; recruit and retain more members and volunteers; and increase diversity of youth and volunteer participants.
Communication is the exchange of information, ideas, and access to tools. Information doesn’t flow easily through the 4-H organization in any direction. Despite efforts to push information down from the State to the local levels, information doesn’t get to every individual and locally information doesn’t always flow back up to the State so that information becomes 2-way. It is important to consider the best communication strategies to reach every individual member/volunteer and ensure access for the majority if not all involved.
Public Relations is the process of creating and maintaining a favorable public image. 4-H could benefit from a robust public image campaign to increase positive awareness, visibility, outreach, and participation in the program.
Organization refers to how 4-H as a body of people is organized for governance, administration, and delivery of programs. The CA 4-H organization is complex and has multiple areas which have become unintentionally siloed. An organization should be established to best meet the growing and changing needs of the members, volunteers, families and supporters; and to help 4-H grow for the next 100+ years. Organization should address administration, management, program development and delivery, and funding challenges and create additional opportunities for efficiency and combined synergies for shared success and growth.
We cannot change the organizational ownership; however, one of the ways we might move forward is to think in terms of “One 4-H” and how we can drive towards an outcome where CA 4-H operates as “One 4-H Organization”. The basis of the organizational design initiative include Collaboration, Communication, Operational Efficiency, Transparency, and Cross-Organizational Alignment
Academic Advisory Teams
State & County Staff
(SET, Healthy Living, Camping, Citizenship, Thrive)
Statewide Event Coordination
(Administration & logistics)
Members participate in committees or act as advisory panel
Board of Directors
Volunteers, Youth, Community/Funding Partners, Academics & Staff
Program Delivery Teams
State Staff – Regional Partner
Volunteers – Sectional Councils