The Emerging Online-Offline Paradigm. Greg Sterling , Program Director, Interactive Local Media. E-Commerce: Big Yet Small. 2004 Q4 e-commerce was $21.4 billion (22% increase over 2003 Q4) A big number but only 2.2% of U.S. total retail sales Total 2004 e-commerce was valued at $69.2 billion
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Greg Sterling, Program Director, Interactive Local Media
Source: U.S. Commerce Dept.
TKG-ConStat: March, 2005 (n=501)