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Unit content 2 – understand the styles, conventions, and techniques of music videos

Unit content 2 – understand the styles, conventions, and techniques of music videos. Music Video Conventions. The conventions of a music video vary depending on genre of music. However, some general conventions are:

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Unit content 2 – understand the styles, conventions, and techniques of music videos

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  1. Unit content 2 – understand the styles, conventions, and techniques of music videos

  2. Music Video Conventions • The conventions of a music video vary depending on genre of music. However, some general conventions are: The artist is shown performing, the lyrics of the song influence what is shown in the video, the pace of editing fits the pace of the music, and the codes of dress reflect the mood of the song.

  3. Music video Conventions – (Use these terms in your Voice over) Lyric interpretation Extending or consolidating a song’s meaning Allusion Links to other artists

  4. Techniques - – (Use these terms in your Voice over) • Cutting to beat • Effects • Miming and lip sync • Playback and lip sync • Multi-image • Camera movements • Camera angles • Chroma key

  5. Interpretative videos (Example)

  6. Interpretative videos – Choose one from this list • Mystery Jets – Serotonin • Rammstein – Sonne • Bjork – Human Behaviour • Lady Gaga – Bad Romance

  7. Animated videos – Choose one from this list • Modest Mouse – Float on • Primary 1 – Princess • Rizzle Kicks – Prophet (better watch it) • Franz Ferdinand – Take me out

  8. Narrative videos – Choose one from this list • All American Rejects – Gives you hell • Ed Sheeran – A team • Martina Mcbride – Concrete Angel • Blur – Coffee and TV

  9. ‘Live’/in concert videos – Choose one from this list • 30 Seconds to mars – Closer to the edge • Oasis – Cigarettes and alcohol • Bruce Springsteen – Dancing in the dark • Slipknot – Duality

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