Conventions • Conventions are the ingredients that make a particular type of media text or genre. • E.g In a romantic film you will expect a love story, a couple, a dilema, a make up/break up, soppy music and sometimes a happy ending. • What are the conventions of a music video?
Conventions What are the conventions of a music video? Artist – A representation of the artist is shown. Costume - The codes of dress reflect the mood of the song. Lyric interpretation - The lyrics of the song influence what is shown on screen in someway. Extending or consolidating the song’s meaning – Does the music video add another or different meaning than the lyrics alone. Links to other artists – Music videos often make reference to or include other artists Performance/dancing/concert/storyline Locations; House, party, city, demographic (depending on genre)
Task • Watch a variety of music videos • Upload them on your website (Under analysis/research) • Analyse the conventions of your chosen Music Videos
Document ideas • Word document • Powerpoint presentation • Screen grabs • Youtube video link • Pitch in front of an audience • Director’s commentary video • Hand drawn conventions • Pictures of various conventions and annotations