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Increasing Ecommerce Sales

Increasing Ecommerce Sales. Determine keywords that lead to sales (research vs buy mode) Make sure keywords are aligned with products/services you offer Increase relevant traffic for those keywords. How Do I Increase Relevant Traffic?. Keyword research Link building Other traffic sources

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Increasing Ecommerce Sales

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  1. Increasing Ecommerce Sales Determine keywords that lead to sales (research vs buy mode) Make sure keywords are aligned with products/services you offer Increase relevant traffic for those keywords

  2. How Do I Increase Relevant Traffic? Keyword research Link building Other traffic sources “On-page” techniques

  3. Keyword Research • What would my customers search for? • Brainstorm keyword combinations • Keyword tools (Google, Word Tracker, etc.) • Competitor websites • Goal: Finding KWs that drive sales (more specific query = less traffic but higher sales %)

  4. Link Building Partnerships Directories Blogs/Forums/PR/Articles Competitor links Offer a free tool or service – Great Content!

  5. Other Traffic Sources Google Base PPC (Google, Yahoo, MSN, etc.) Blogging (good for long-tail) Social networking (Digg, Twitter, Facebook, etc.)

  6. “On-page” Techniques • SE friendly URLs • Title tags • Spiderability (Javascript, Flash, indexable content vs images) • Sitemaps, relevant/duplicate content, navigation/site architecture, etc.

  7. Thank You! • Web: www.akamaiseo.com • Phone: (808) 206-6577 • Email: neal@akamaiseo.com

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