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Media Stereotypes

Media Stereotypes. Starter: Pick any two of the following social groups. Explain how each social group is portrayed in the media. Youths Elderly Immigrants People who wear glasses Asian people Black people Women from Essex. L.O You should be able to…

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Media Stereotypes

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  1. Media Stereotypes • Starter: Pick any two of the following social groups. Explain how each social group is portrayed in the media. • Youths • Elderly • Immigrants • People who wear glasses • Asian people • Black people • Women from Essex L.O You should be able to… Discuss media representations of different social groups such as women and some minority ethnic groups Discuss how far the media present stereotypical images of particular social groups

  2. Task: Name the stereotype! • http://www.youtube.com/watch?v=FftZt-Dw_hQ&feature=fvwrel • http://www.youtube.com/watch?v=IPlqhw8AoQI • http://www.youtube.com/watch?v=G3hlWcGSqmI • http://www.youtube.com/user/fosters?v=yulIts8LPLg • http://www.youtube.com/watch?v=oFwYVvrRSx4&feature=fvwp&NR=1 • http://www.youtube.com/watch?v=QcjlzSod0CE • http://www.youtube.com/watch?v=oWyQ1TYmF6E

  3. Task: Extracting information from text • Skim read the text to get a general overview • Note down the key points in reference to each social group on the sheet provided • N.b examples, statistics, studies and key words will always be key points

  4. Item C Muslims and the Media A report from the Greater London Authority in 2007 found that newspapers in the United Kingdom are almost always negative about Muslims. One week in May 2006 was looked at in detail and, out of 352 articles referring to Muslims, only four per cent were positive. Further research in 2007 looked at how the British media reported a major debate in which a Danish newspaper published cartoons of Mohammed. Many Muslims found this insulting. 1) From item C, what percentage of articles referring to Muslims in May 2006 were positive? (1 mark) 2) Identify two ways in which the media can show a negative image of groups such as environmentalists. (2 marks) 3) Describe one way in which the mass media may present stereotyped images of some ethnic groups and explain why this stereotyping can be seen as a problem. (5 marks) 4) Describe one way in which the mass media may contribute to the process of gender socialization and explain why the media’s role in this process can be criticised. (5 marks) 5) Describe one way in which the mass media can create negative images of a social group and explain why this could be seen as a problem (5 marks) 6) Discuss how far sociologists would agree that the mass media present a negative image of ethnic minorities. (12 marks) 7) Discuss how far sociologists would agree that the mass media represent gender roles in ways that reflect the reality in modern Britain. (12 marks)

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