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SOCIAL ENTREPRENEURSHIP E cosandals “A dot-com on its way up and not out”

SOCIAL ENTREPRENEURSHIP E cosandals.com “A dot-com on its way up and not out”. By Becky W. Gitonga (YES-KENYA - 2006). Background…. Where we begun The year… The people… The Korogocho experience… Two revolutionary Goals… Livelihood Sustainability. How… Akala ‘tire’ sandals The market.

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SOCIAL ENTREPRENEURSHIP E cosandals “A dot-com on its way up and not out”

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  1. SOCIAL ENTREPRENEURSHIPEcosandals.com“A dot-com on its way up and not out” ByBecky W. Gitonga (YES-KENYA - 2006)

  2. Background… Where we begun • The year… • The people… • The Korogocho experience… Two revolutionary Goals… • Livelihood • Sustainability

  3. How… • Akala ‘tire’ sandals • The market “Sandals with a soul”

  4. Social entrepreneurship… • Ecosandals… • An example of a social enterprise In context… • Entities that operate through the marketplace to address social goals while pursuing economic benefits

  5. How different… • Innovativeness • Creativity • Double bottom-line effect

  6. Methodology/Strategies for Success • Sustainability – Hard work, Product sale vs. donor funds • Training in marketable skills • Locally available resources Initial market difficulties… • Electronic commerce WWW. .COM

  7. Key Challenges • Infrastructural • Security • Global realities • Financial

  8. Major Outcomes • Access to the global village • Market • Recognition/awards • Participation • Sales revenues • Community change

  9. Lessons Learned • Creativity…a daily art • Commitment • Learning everyday, criticism… • Fun • Living each day to the full…

  10. Part of our team…

  11. Visit us… • On-line • www.ecosandals.com • At the marketplace • KICC grounds • At the workshop • Kariobangi

  12. THANK YOU ALL! GOOD LUCK WITH YOUR ENDEVOURS!

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