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Rx Pop-Outs. Irina Racheva, Sam Gyory, Briani Boyd , Rian Rendon . Management Team. CEO – Irina Racheva C F O – Sam Gyory C M O – Briani Boyd C O O – Rian Rendon. Company Information. Headquarters: 3110 Georgia Avenue, NW Washington, D.C. 20010

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Rx pop outs

Rx Pop-Outs

Irina Racheva, Sam Gyory, Briani Boyd, Rian Rendon


Management team
Management Team

CEO – Irina Racheva CFO – Sam Gyory

CMO – Briani Boyd COO – Rian Rendon


Company information
Company Information

  • Headquarters:

    3110 Georgia Avenue, NW

    Washington, D.C. 20010

  • Store:

    2324 Pennsylvania Avenue

    Washington, D.C. 20020

  • Contact: (202) 730-5330

  • Website: http://rxpopouts.weebly.com/


Product description
Product Description

  • Our revolutionary frames allow you to instantaneously pop out your lenses from one frame into another

    • Plastic frame

    • Silicone rubber lens rim allows for the lens switch

  • Sale price:

    • Set of polycarbonate lenses: $70

    • Each frame: $65


Company plans
Company Plans

  • Continue on the same growth trajectory, at least for the next two years, as demand continues to grow

  • Increase market size – to be reached through improved marketing efforts

    • Increase our presence on the U.S. West Coast

    • Eventually go global

      • Introduce international shipping

      • Market internationally

  • Introduce a wider variety of frames (i.e. colors and styles)


Marketing plan
Marketing Plan

  • Target Audience: Near-sighted individuals,aged 18 - 40

  • Marketing Channels:

    • University Brand Ambassador Program - marketing internships for college students

    • Social Media Advertisements: Facebook

    • Eye Doctor Endorsements

  • Marketing Expenses:

    • Year 1: $2,000

    • Year 2: $10,000

  • Retail:

    • Retail store: 2324 Pennsylvania Avenue, Washington D.C.

    • Online Website: http://rxpopouts.weebly.com/


Cash flow analysis
Cash Flow Analysis

  • Cash provided by operating activities:

  • Year 1: $683,835

    • Relatively high due to the company’s purchases on account, rather than with cash

    • A/R also significant (153,337)  will contribute to cash growth in the following year

  • Year 2: $328,575

    • The lower cash flow is due to the large amount of A/P ($683,835) paid off

    • Future cash flow is expected to increase once the start-up costs are entirely accounted for and paid


Cash flow analysis1
Cash Flow Analysis

  • Cash provided by (used up) by investing activities:

  • Year 1: ($509,500)

    • Purchase of a $500,000 building to serve as an office

  • Year 2: ($2,100)

    • Fewer investment activities as start-up costs were mostly incurred in Year 1


Cash flow analysis2
Cash Flow Analysis

  • Cash provided by (used by) financing activities:

  • Year 1: $1,593,486

    • Significant cash increase ($1 million) due to stock issuance and undertaking of a $200,000 long-term debt

  • Year 2: ($204,809)

    • Large amount of cash was used up to repay a portion of the long-term debt


Financial summary
Financial Summary


Financial highlights
Financial Highlights

  • Strong, consistent current ratio

  • Increasing return on assets

  • Increasing return on equity

  • Increase in earnings/share

  • Declining debt to current ratio – projected to decline more rapidly in 2014


Thank you
Thankyou.