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Maximizing Social Media Impact with Azure: Thuzi's Strategy Guide

Learn how Thuzi leverages Azure to develop social media strategies, implement viral marketing solutions, collect consumer insights, map media plans, and ensure scalability. Get insights and tools to elevate your Facebook applications.

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Maximizing Social Media Impact with Azure: Thuzi's Strategy Guide

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  1. Facebook Apps In Azure Jim Zimmerman CTO / Lead Developer Thuzi.com ASP.NET MVP @jimzim

  2. Who is Thuzi? What we do • Develop social media strategies • Implement viral marketing solutions • Collect unique data – consumer insights, social graph, etc. • Map social media to overall business plan and provide ROI for investment • Provide scalability leveraging Windows Azure

  3. Some Geek at Facebook

  4. Facebook Viral Application Needs • Support for thousands of users virtually overnight • The success of one of our clients could not be the failure for others • Need a dynamic scalable data center which would involve purchasing more hardware or hosting in a cloud

  5. Outback Application

  6. Outback Results

  7. Facebook Statistics

  8. Current Outback Application

  9. Typical Azure Deployment

  10. Facebook Cloud Toolkit • Facebook Developer Toolkit • Azure Toolkit 1.0 • Simplified Library for accessing Message Queues, Table storage and Sql Azure • Ninject 2.0 • ASP.NET MVC 2 • Auto Mapper 1.0 • Automated CI Deployment scripts

  11. Facebook Cloud Toolkit • C# Version available today on CodePlex.com • PHP Version available at the end of the month • Written in Eclipse and using CakePhp * Only Responsibilities, Guidelines, and Recommendations

  12. Toolkit Demo

  13. Cloud Poll Demo

  14. Azure Deployment Demo

  15. Evaluations • Please fill out Evaluations….

  16. Resources • facebookazuretoolkit.codeplex.com • Thuzi.com • JimZimmerman.com

  17. Questions • Ask away….

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