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Explore the history, sales strategy, competitors, and company analysis of Best Buy Inc. with recommendations for both short-term and long-term growth opportunities.
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Best Buy by Blake HunterNarangooTsolmonbaatarEkaterina EfimovaZachery Hepperle Youtube.com
Agenda • History • Sales Strategy • Competitors • Company Analysis • Recommendations • Conclusion
History • Sound of Music was established in • 1966 by Richard M. Schulze • Named Best Buy Co., Inc in 1983 and • headquarters in Richfield, Minnesota
History • Best Buy (BBY) debuted on 1985 • 1997 became the first national retailer • to sell DVD hardware and software • 2000 bestbuy.com has been launched • 2004 Virtucom Group of Syracuse, NY • is hired for Best Buy • 2008 - Best Buy opened 1,000th • physical store
2001 Best Buy acquired the Canada- based electronics-chain Future Shop Ltd History
History • 2007 the first Best Buy opened in China • Largest Best Buy existence
Sales Strategy • Target Consumers • Great Customer Service (Geek Squad) • Angil-Devil Strategy
Sales Strategy • Global Expansion • Warranties and Rewards • Brand Recognition
Competitors • Dell Inc • RadioShack Corp • Circuit City Stores, Inc
Dell Inc • Dell, Inc. is a multinational technology • corporation and established in 1984 • Headquarters in Round Rock, TX, USA • In 2008, revenue was $61.133 Billion • Employees 80,800 by 2008 • Dell’s first store locates the new Gorbuskin • Dvor retail center in Moscow, Russia
RadioShack Corp • RadioShack Corporation is a chain of • electronics retail stores and founded in1921 • Headquarters in Fort Worth, Texas, USA • In 2007, revenues was $4.821 billion • Employees over 37500 • 4,450 outlets in US, Puerto Rico, and the • Virgin Islands.
Circuit City Stores Inc • Circuit City Stores, Inc. was an American • dealer and retailer in brand-name consumer • electronics. • Founded in 1949 and defunct in January, 2009 • Headquartered in Richmond, Virginia, USA • There were 567 Circuit City Stores nationwide
Strengths • Customer Service • Availability to Purchase • (www.bestbuy.com)
Weaknesses • Pricing • Product Selection
Opportunities • RFID • Mobile Cell Phone Industry
Threat Most Competitive Industry
Threats • Best Buy CO Inc • After Hours: 38.100.03 (0.08%) 7:52PM ET • Economy http://finance.yahoo.com/
Recommendations Short-Term • Be less dependant on U.S. sales • Follow customer-centric model • Get attention on TV market
Recommendations Long-Term • Launch new digital products • Expand business internationally • Maintain image brand
Conclusion • Use their strengths and opportunities • Open new market • Be sensitive to market changes
Thank You! Any Questions?