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Introduction to CRA & how You can get Involved - PowerPoint PPT Presentation


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Introduction to CRA & how You can get Involved Synopsis This site reaches approximately 205,000 + unique U.S. people during events. The site is popular among a rather female, more educated, fairly wealthy, skewing older following. Demographics Social Media Topics All Things Food San Diego

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Introduction to CRA & how You can get Involved


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Synopsis

This site reaches approximately 205,000+ unique U.S. people during events. The site is popular among a rather female, more educated, fairly wealthy, skewing older following.



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Social Media Topics

All Things Food San Diego

Restaurant week promotions & marketing

Re-syndication of local food blogger content

Recipes, Foods of the season (listing when specific vegetables, fruits, seafood, etc. come into season)

Tips and seasonal ideas

Restaurant specials and promotions


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Social Media Strategy

  • 20 – 50 Tweets Weekly

  • 10 – 20 Facebook Engagements Weekly

  • Followership Development

  • Data Mining Driven


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Send Us Content!

  • Specialty Menu Items for Restaurant Week

  • Seasonal Recipes

  • Contests

  • Wine / Cocktail Pairing

  • Events, Interesting Tips and Food Related Information



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Customer Interaction

Weekly SDRW emails to active list of 30,000+ local foodies

Contest + Social Media Sharing / Messaging on Every Page


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Advertising Totals

  • Print Ads: 30

  • Online:23

  • Radio Spots: 1,560

  • TV Spots: 241

  • Billboards: 16

  • Buses: 30 & 15 in North County





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RestaurantCheck Presenter Front Back



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Thank you for coming!Don’t forget to update your restaurant’s profile!