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A couple of months later I was talking to Avi Frister and he clarified that the first thing he did when he joined Chithi2 was to get in touch with Avi's rival Avi Simon (he had been using Chithi2 for some time ). Avi was a big fan of Chithi2 and following a few months of being faithful to the stage he was prepared to give it a serious try. The strategy worked out well for Chithi2 as Avi was welcomed onboard. Avi became a direct hit and his marketing skills are next to none. As Avi tells me"The actual Radikaa is the people, not the product".
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