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Culture - PowerPoint PPT Presentation

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Culture. What is Culture??. Culture is the TOTAL way of life shared by members of a society. What do you think culture includes? 2 Categories of Culture Material Non-Material. Types of Culture. Material Culture. Non-Material Culture. Physical Objects that a society produces

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what is culture
What is Culture??
  • Culture is the TOTAL way of life shared by members of a society.
    • What do you think culture includes?
  • 2 Categories of Culture
    • Material
    • Non-Material
types of culture
Types of Culture

Material Culture

Non-Material Culture

  • Physical Objects that a society produces
    • Examples: Tools, streets, sculptures, toys,
      • Jewelry, weapons,
    • Dependent on non-material culture for meaning.
  • Non-tangible values (It’s there, but you can’t touch it.)
    • Examples: language, values, rules, knowledge
culture shock
Culture Shock
  • When people are thrown into a new and unfamiliar culture
  • Leaving everything behind and find their new way in a foreign country
  • Can be difficult for some…
  • Example?
carrier of culture norms
Carrier of Culture- Norms
  • Norm-
    • Shared rules of conduct that specify how people ought to feel, think, and act (Culture is our blue print for life.)
      • Ex: brushing your teeth, bathing, getting dressed, going to school… the list can be overwhelming.
    • Vary in importance
      • Fashion doesn’t last
      • Democracy and Monogamy are central
    • 2 kinds: Folkways and Mores
  • Norms that are the customary, normal, habitual way that a group does something.
  • Cover relatively permanent customs
    • Fireworks on the 4th of July
  • Cover Fads
    • Tongue Piercing
  • **There is no strong feeling of right and wrong attached to each folkway. If you violate it, people just think you are weird.**
mores more ayz
Mores (More- ayz)
  • Mores are norms associated with strong feelings of right and wrong.
    • Ex: Eating your dog, spending the last dollar on a video game when you need food, running around naked.
  • If you violate mores, you won’t be punished formally, but you might be shunned, ostracized( isolated), or reprimanded.
    • These punishments reduce the likelihood that you will violate the more again.
mores laws
Mores … Laws
  • Laws are rules that are enforced and sanctioned by the authority of the government.
    • Important Mores become laws. If a law does not support a more, it becomes a dead-letter law.
    • Not all laws are supported by public mores, instead, they are trying to create norms.
      • Ex: Seatbelt law, teenage curfew.
elite and pop culture
Elite and Pop Culture
  • The values of the upper class tend to be perceived as superior to the norms and values of the lower class, hence, Elite and Popular Culture
    • Ex: Going to the opera vs. Monday Night Football
    • Elite- culture of the educated upper class, funded by wealthy patrons, govt. funding
    • Popular-what the rest of us like, driven by market forces (commercial value)
      • Both cultures express the aesthetics and values of their participants
sports and pop culture
Sports and Pop Culture
  • Sports are:
    • Criticized for-
      • promoting potentially harmful male aggression
      • directing minority students to athletics, rather than academics, for the road to success.
    • Encouraged because they reinforce norms and values, as well as integrating communities.
    • Do you all agree with these reasons?
mass media and pop culture
Mass Media-

Carrier of impersonal communications directed towards a very large audience

Developed with communication technology


Electronic media

98% of homes in US have a tv

61% are wired for cable

75% have VCR’s

Average household watches 7 hours of tv a day

Suggested that tv violence influences people to be more violent towards their peers, etc.

Mass Media and Pop Culture

Its normal to sometimes have a negative response to culture traits that are different than our own

    • Example: polygamy
  • Ethnocentrism- to view one’s own culture and group as superior
how ethnocentrism can affect a society
How ethnocentrism can affect a society
  • On the Positive side
    • It can create group unity
  • On negative side
    • Culture can slow down because by limiting the “pool” of culture, societies run the risk of excluding new influences that might be beneficial
    • Ex: U.S. adapting a longer school year from the Japanese
cultural relativism
Cultural Relativism
  • Scientists attempt to keep an open mind toward variations on culture
  • Cultural Relativism
    • The belief that cultures should be judged by their own standards rather than by applying the standards of another culture.
  • Can you do this?
  • Can you look at a society with an open mind?
  • Look at their cultural practices from their own point of view?
    • Its hard to do this especially if you don’t agree with the practices
  • look at the religious practices of India.
  • Prohibition against killing a cow even when food shortages exist.
  • Cows play a vital role in feeding the people. BUT not by killing them. Milk, and use for plowing the fields
  • Can you see from their point of view?
group work one sheet of paper for everyone
Group work: One sheet of paper for everyone.
  • Give 3 examples of material and non-material culture (not ones I have used)
  • Give an example of Culture Shock
  • Give an example of 2 norms, folkways, and mores in your life/culture