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IEEE Expert Now

IEEE Expert Now Editorial Board Meeting 16 February 2007 Agenda Item # III - VI. IEEE Expert Now. A Presentation to the Educational Activities Board. Beth Babeu Kelly Educational Activities. 17 February 2007 Universal City, CA. What it Delivers.

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IEEE Expert Now

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  1. IEEE Expert Now Editorial Board Meeting 16 February 2007 Agenda Item # III - VI IEEE Expert Now A Presentation to the Educational Activities Board Beth Babeu KellyEducational Activities 17 February 2007Universal City, CA

  2. What itDelivers • Learning modules developed by leading experts recognized in their fields • Professionally produced, IEEE conference quality education that is accessible to customers world-wide 24 hours a day, 7 days a week • Content via easy to use player-viewer, audio and video files, diagrams, animations, and automatic place marking • Optional CEUs for maintaining professional licensure

  3. Advantages • Meets the continuing education needs of IEEE Members and Customers • Provides learning opportunities in manageable, one hour modules • Creates an additional revenue stream for IEEE Societies and Councils • Membership development tool • Facilitates IEEE becoming the marketplace leader in providing high-quality e-learning services for practicing engineers, scientists and researchers

  4. Aerospace Artificial Intelligence Biomedical Engineering Circuits & Devices Communications Computer (Computer Engineering / Networking / Software; CyberSecurity) Cybernetics Instrumentation & Measurement Lasers & Optics Management / Professional Development Microwave Theory & Techniques Power / Power Electronics Robotics Reliability Signal Processing Vehicular Technology Subject Areas Featured in the Collection to date

  5. Production Update • 56: Titles in collection as of Feb 2007 • 20: More modules in development to be released by June 2007 • 20: More modules funded by Societies to be signed in 2007 • CIS – 2 courses • ComSoc – 1 course • EDS – 2 courses • EMBS – 1 course • IAS – 1 course • LEOS – 2 courses • MTT-S – 6 course • PELS – 2 courses • SMC – 1 course • SSCS – 2 courses

  6. Selling IEEE Expert Now to Organizations

  7. Who can buy IEEE Expert Now? We sell Expert Now to: • Corporations • Government organizations • Academic institutions – largest engineering schools All delivered via the Thomson NetG platform

  8. Key Contacts at a Corporate Prospect • Human Resources • Continuing Education Dept • Corporate Trainers • Engineering Mgmt (VP, Director, etc.) • IT Mgmt • Librarian (a good place to start) In some cases, the product may be funded jointly by a few departments

  9. Coming in 2007 IEEE Expert Now for Academics via IEEE Xplore • Unlimited viewing of courses • 15 simos • Site model • Preferred by academic subscribers • Will boost our efforts in selling to universities

  10. Member Sales Launch in IEEE Xplore® scheduled for 10 March 2007! • Athenticate with IEEE Web account • $69.95 per course • 30 days of access

  11. Member SalesActivities to date April 2006: Launched Free Trial • Open to anyone who has an IEEE web account • 3 fixed courses offered • Real-Time Computer Systems with Applications • Transition into Management • Introduction to Wireless Ad-hoc Networks • CEUs available upon successful passing of the assessment at no additional cost

  12. Results to date are promising! 3,217 visitors in 7 months Close to 1.5% of our target market 57% - non-US 61.1% - members 21.2% - students 1% - non-members 16.7% - all other grades Free Trial Statistics27 June – 22 January 2007 248 requests for IEEE CEUs since April 2006

  13. Marketing to Members • Opt-in email list: Direct email campaign • Notification of member sales going live in Xplore • Monthly alert announcing new courses • Paid Advertisements: IEEE Spectrum - March, April and May 2007 - global distribution • News items to be featured in The Institute, Leadership Wire, Society Sentinel, SCOOP, What’s New @ IEEE, IEEE Homepage and Newsroom, and Region and Section Newsletters • IEEE Exhibits Program – Poster and Flyer distribution at various IEEE meetings worldwide

  14. Member Marketing Complete as of late January 2007 • ieee.TV ad online via links on IEEE Membership “Benefits” pages and EA Expert Now web pages • Membership Renewal mailings (Fall 2006) • New Member Welcome Kit (2007) • Update to IEEE Expert Now web pages

  15. Questions or Comments

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