Digital Marketing Fundamentals - Areva Digital

1. Digital Marketing Fundamentals - Areva Digital ______________________________________________________________ Digital Marketing : A website, email, and social media are only a small part of digital marketing. Content publication, mobile optimization, and data analytics are all included. It's a mash-up of everything, with each element playing a distinct role in the mix. Concepts in Digital Marketing : The digital marketing methods that every marketer should learn are as follows: 1. Search Engine Optimization (SEO): SEO is one of the most specialised and sought-after tools, focusing on getting your company's website to rank first in search engines like Google, Yahoo, and others. 2. Email Marketing: Did you know that email marketing is the most cost-effective, popular, and efficient digital medium? It entails creating a mailing list and sending emails to the intended recipients. 3. Content Optimization: Content, according to several digital marketing professionals, is the "silver bullet" of digital marketing. Whether it's a website, social media platforms, or emails, content quality, consistency, relevancy, and

2. regularity are all important. Nobody enjoys reading information that is poorly worded in context and has grammatical faults! 4. Marketing Analytics: Marketing analytics are critical in analysing data and designing a comprehensive marketing plan. 5. Pay-Per-Click (PPC) Advertising: If you prefer organic advertising, it won't cost you any more money. However, you can only reach a certain number of people. Paid advertising, particularly on Facebook and Twitter, can expand your digital footprint and reach a broader audience. 6. Mobile Marketing: Mobile marketing is the best approach to reach out to the 80 percent of internet users who use their cellphones to seek information and buy things. It's a tool that uses SMS, responsive websites, applications, and tailored notifications to appeal to mobile device users. (Image courtesy of Smart Insights). Measurement : The benefit of internet marketing is that you can track the return on every dollar you spend. It also keeps track of how many leads and conversions there are. For More details visit our website : https://arevadigital.com/ About Areva Digital : Areva Digital is a full-fledged platform that provides real-time exposure to the fundamentals of digital marketing. Our courses are thoughtfully designed to cover all of the needed modules of Digital Marketing so that course participants may update and improve their abilities. Address : 4th Floor, Beejay Towers, Rajaji Rd, above Pittappillil Agencies, Shenoys, Kochi, Kerala 682035. Phone Number : 09539446664