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TASK BASED

TASK BASED. Netherlands, March 16, 2010 Gerry McGovern gerry@customercarewords.com www.customercarewords.com. A user-centered site redesign experience. LCA Web: Legal and Corporate Affairs (LCA) intranet portal for Microsoft worldwide. Example : user’s mental model.

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TASK BASED

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  1. TASK BASED Netherlands, March 16, 2010 Gerry McGovern gerry@customercarewords.com www.customercarewords.com

  2. A user-centered site redesign experience LCAWeb: Legal and Corporate Affairs (LCA) intranet portal for Microsoft worldwide

  3. Example: user’s mental model Task: You are looking for a person’s name to use in an example in a whitepaper. 16% of participants found the topic. 100% of participants found the topic. Old navigation: New navigation:

  4. Example: task-based organization and client language

  5. Old and new navigation • Tasks: • I need to renew my green card. • I need to create a new vendor contract. • What’s Microsoft’s open source software policy? • I want to file a patent. Old navigation: New navigation:

  6. Changing our intranet Make employees more productive – Release time for other productive work Security level NN/MMYY

  7. Top level navigation 60 % 70 % 90 %

  8. Demonstrating Result The task based strategy demonstrates improved efficiency and potential cost savings for TetraPak Only five sample tasks demonstrate a time saving corresponding to more than EUR 125.000:- per year* * 2500 h/year

  9. Sample Task • What are your company’s rules for maternity leave in your country? 24

  10. Search More search optionsHelp Intranet Home | Class B | Class C | About Me | About Company Expected1st click Homepage

  11. Search More search optionsHelp Intranet Home | Class A | Class B | About Me | About Company About Me ABOUT ME Training Job Vacancies Travel Time and Payroll Employee Benefits Environment (Working, Local) Career Development Expected 2nd click

  12. Search More search optionsHelp Intranet Home | Class B | Class C | About Me | About Company Homepage Actual1st click

  13. Search More search optionsHelp Intranet Home | Class A | Class B | About Me | About Company About Me ABOUT ME Training Job Vacancies Travel Time and Payroll Employee Benefits Environment (Working, Local) Career Development Actual 2nd click for 6/15 users

  14. Search More search optionsHelp Intranet Home | Class A | Class B | About Me | About Company About Me ABOUT ME Training Job Vacancies Travel Time and Payroll Employee Benefits Environment (Working, Local) Career Development Only 1/15 clicked here

  15. Search More search optionsHelp Intranet Home | Class A | Class B | About Me | About Company About Me ABOUT ME Training Job Vacancies Travel Time, Leave and Payroll Employee Benefits Environment (Working, Local) Career Development Time, Leave and Payroll

  16. It’s about … Publisher 10 min 10 Visitor 60 min Visitor 60 min 300 Visitor 60 min Visitor 60 min Visitor 60 min

  17. It’s about … Publisher 60 min 60 Visitor 10 min Visitor 10 min 50 Visitor 10 min Visitor 10 min Visitor 10 min

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