Why. Think MOBILE?. 1. MARKET SHARE. Smartphones reached 30% market share in 2011. Globally. 1. MARKET SHARE. 1 st Qtr 2012 106M Americans own smart phones Operating Systems 51% Android 31% iOS 12% RIM. 1. MARKET SHARE. 1 st Qtr 2012 76.2M PCs shipped, down 15% Apple:
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1.Does your site solve a uniqueproblem?
~Jen Gordon, Smashing Magazine
2. Does your site serve a specificniche?
3. Is your site sticky enough to warrant return visits … away from the desk?
4. Should you build a web app?
What are their core functionalities?
How are you going
to be better?
4. RESEARCH YOUR
Play with the Top 10 apps.
How do they navigate?
How are they organized?
How do they take advantage of the unique characteristics of mobile (GPS, touch, etc.)?
Using your site or app should be
‘as easy as pie.’