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Why. Think MOBILE?. 1. MARKET SHARE. Smartphones reached 30% market share in 2011. Globally. 1. MARKET SHARE. 1 st Qtr 2012 106M Americans own smart phones Operating Systems 51% Android 31% iOS 12% RIM. 1. MARKET SHARE. 1 st Qtr 2012 76.2M PCs shipped, down 15% Apple:

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Why

Why

Think MOBILE?


Why

1. MARKET SHARE

  • Smartphones reached 30% market share in 2011.

  • Globally.


Why

1. MARKET SHARE

  • 1st Qtr 2012

  • 106M Americans own smart phones

  • Operating Systems

  • 51% Android

  • 31% iOS

  • 12% RIM


Why

1. MARKET SHARE

  • 1st Qtr 2012

  • 76.2M PCs shipped, down 15%

  • Apple:

  • 17.2M “mobile PCs”, up 118%

  • 13.6M iPads, 63% of market, up 162%

  • HP: 8.9M

  • Acer: 6.9M



Why

3.ANSWER THESE

QUESTIONS

1.Does your site solve a uniqueproblem?

~Jen Gordon, Smashing Magazine


Why

3. ANSWER THESE

QUESTIONS

2. Does your site serve a specificniche?

Smashing Magazine


Why

3. ANSWER THESE

QUESTIONS

3. Is your site sticky enough to warrant return visits … away from the desk?

Smashing Magazine


Why

3. ANSWER THESE

QUESTIONS

4. Should you build a web app?


Why

4. RESEARCH YOUR

COMPETITION

What are their core functionalities?

How are you going

to be better?


Why

4.

4. RESEARCH YOUR

COMPETITION

Play with the Top 10 apps.

How do they navigate?

How are they organized?

How do they take advantage of the unique characteristics of mobile (GPS, touch, etc.)?

Smashing Magazine


Why

5. USER

EXPERIENCE

Using your site or app should be

‘as easy as pie.’


Why

5. USER

EXPERIENCE

SUCCESS =

FAST +

SIMPLE +

EFFECTIVE


Why

CREDITS

Danielle Gatsos

MCDM: UWSmartPhones

Kathy Gill

UW, MCDM

@kegill

Photos CC


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