SONY. Strategic Alliance. Disney Background. Established 1923 Founders: Walter Disney and Roy Disney Disney bought audio oscillators from HP and created “Fantasia” Disney Business segments: Media Networks Parks and Resorts Studio Entertainment Consumer Products.
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“The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Disney seeks to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
To check strategic fit
1) Comparing mission statement of Disney to HP.
2) Can two companies strengthen up each other’s weakness in order to achieve the goal?
The connections link from customers to Disney, Disney to HP, and customers to HPand this triangle have brought all of them different satisfactions depending on their needs.