Challenges in a Networked World. Per Åman Strategi och styrning 2013. Challenges. Globalization. Scale, scope, reach, diversity, distance; costs, competition. Dynamic s. Pace, change, time, process, Innovation; product and process, uncertainty. Intangibles.
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Strategi och styrning 2013
Scale, scope, reach, diversity, distance; costs, competition
Pace, change, time, process, Innovation; product and process, uncertainty
Knowledge, IPR, expressiveness, meaning, values
Ethics and sustainability issues
Reputation, social responsibility, green
The great acceleration
Loss of rainforest & weedland
Binary code/ digital
Competing on significance
Intangible assets are also unlikely to be traded (i.e., markets, if they exist, will be “thin”) because their underlying value often derives from the presence of complementary assets,
intangible assets are often costly to transfer (Teece, 1981).
value can flow to the enterprise from the astute creation, combination, transfer, accumulation, and protection of intangible assets.
Intangible assets are the new “natural resources” of the global economy, in the sense that they underpin enterprise (and national) wealth generation capacities.
”…an electronicplatform for the transmission of ideas at negligible marginal cost.”
Alan Greenspan, 2004
New technology – a new platform
”In the yearsroughlycoincidental with the
Netscape IPO, humans begananimating inert objects
with tinyslivers of intelligence, connectingthem
into a global field, and linkingtheminto a singlething.”
New business models
”..new business practices, that were less about
command and control and moreaboutconnecting
New and morepeople
”..the next generation of innovation will come from
All over Planet Flat.”
Afictitious story,books(67 languages), films, a brand, an experience, an escape,
a global distribution, a meaningful time, a movement of followers,
a business success (Books: over £400M 2008, Films: over $2412M,
DVD?, Merchandizing ?)