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Chris Martin

Troon Vineyard. Chris Martin. Our Esteemed Panel. Byron Marlowe, Southern Oregon University Earl Jones, Abacela Michael Donovan, Roxyann Laura Lotspeich, Trium. What is Unique and Special ?. Earl…Escaping the 3 P’s – Portland, Precipitation and Pinot

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Chris Martin

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Presentation Transcript

  1. Troon Vineyard Chris Martin

  2. Our Esteemed Panel • Byron Marlowe, Southern Oregon University • Earl Jones, Abacela • Michael Donovan, Roxyann • Laura Lotspeich, Trium

  3. What is Unique and Special ? • Earl…Escaping the 3 P’s – Portland, Precipitation and Pinot • Michael…Natural beauty, attractions and distinct wines • Laura…Attractions and retirement potential, but major air service is an issue.

  4. What’s Next? • Laura…There is some confusion with consumers about what our tasting rooms actually do. • Earl…more and more of Oregon’s best wines. • Michael…200 wineries by 2018!

  5. Key Marketing Strategies? • Michael…Partnerships • Laura…Focus on quality that is true to price point • Earl…Educational experience and doing different well…. • the Climatic Edge

  6. Visitor Demographics… • Laura…More educated…the missing gap • Earl…younger and more knowledgeable…they travel with a data phone and change itineraries in a moment • Michael…dramatic changes and the value of brand ambasssadors

  7. Visitor Trends and Foreigners? • Michael…Exponential growth • Earl…the foreign visitor spreads the word of what they have tasted. • Laura…The number of visitors to wineries compared to overall visitors is low

  8. Innovative Ideas • Laura…Co-Marketing • Michael…Passports that incorporate other attractions • Earl…Social media driven by food-play-wine-time…gorilla wine tour.

  9. Conclusion • Questions…

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