1. Troon Vineyard Chris Martin

2. Our Esteemed Panel • Byron Marlowe, Southern Oregon University • Earl Jones, Abacela • Michael Donovan, Roxyann • Laura Lotspeich, Trium

3. What is Unique and Special ? • Earl…Escaping the 3 P’s – Portland, Precipitation and Pinot • Michael…Natural beauty, attractions and distinct wines • Laura…Attractions and retirement potential, but major air service is an issue.

4. What’s Next? • Laura…There is some confusion with consumers about what our tasting rooms actually do. • Earl…more and more of Oregon’s best wines. • Michael…200 wineries by 2018!

5. Key Marketing Strategies? • Michael…Partnerships • Laura…Focus on quality that is true to price point • Earl…Educational experience and doing different well…. • the Climatic Edge

7. Visitor Demographics… • Laura…More educated…the missing gap • Earl…younger and more knowledgeable…they travel with a data phone and change itineraries in a moment • Michael…dramatic changes and the value of brand ambasssadors

8. Visitor Trends and Foreigners? • Michael…Exponential growth • Earl…the foreign visitor spreads the word of what they have tasted. • Laura…The number of visitors to wineries compared to overall visitors is low

9. Innovative Ideas • Laura…Co-Marketing • Michael…Passports that incorporate other attractions • Earl…Social media driven by food-play-wine-time…gorilla wine tour.

10. Conclusion • Questions…