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Creating Target Lists Using Business Databases: A Step-by-Step Guide

This guide provides clear instructions on how to effectively use business databases like MDD, Hoovers, and VentureXpert to build targeted company lists. Learn how to search by location, employment size, and industry using advanced criteria. Discover how to utilize NAICS codes for industry definition and filter results to meet specific criteria, such as company revenue. With practical tips and example searches, this resource will help you identify potential employers and opportunities within various sectors.

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Creating Target Lists Using Business Databases: A Step-by-Step Guide

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  1. Examples of how to use some of these databases to create your target lists Questions: Contact Roye Werner, Business & Economics Librarian rwerner@andrew.cmu.edu 412-268-2453

  2. MDD starting point: Go to Advanced Search 2

  3. MDD Search page: this is where you select your criteria 2) Hit, “Location Type” and Choose HQ only…then hit “Add to criteria” 3) Hit, “Location Criteria” and Choose …then hit “Add to criteria” 4) Use “Employment/Sales” for size….Companies over $250 Million in sales should be big enough to hire Tepper MBAs hit “Add to criteria” 1) Start with NAICS codes to define your industry… 3

  4. Close up on NAICS codes and how to use them NAICS codes are the numbers that stand for what industry a company is in 4

  5. If you know you want to work for a manufacturing firm: hit Manufacturing and sub categories will appear Check the sub-categories that interest you, then click on “Add to Criteria” 5

  6. Every time you define a criteria, click on “Add to criteria” Make sure your criteria shows up over here…if not, you need to go back and select them 6

  7. MDD –generated sample list (based on search of HQ, beverage companies in TX, sales $10 mill ++) 7

  8. Hoovers starting point: go to Build A List 8

  9. Here is where you apply your criteria to make the list When you click on these, each one expands to give you specific search options 9

  10. Hoovers sample Fact Sheet(one piece of the Company Record) Click on these features to dig deeper 10

  11. For example, these searches (Financial Services, Consulting, CPG) all start with Hoovers or MDD: 11

  12. More examples: for Venture Capital, PE, or HiTech, also use these customized databases: 12

  13. VentureXpert starting point Click on Profiles, Then Firms 13

  14. Output from VentureXpert All these categories open up when clicked Names, Phone #, Emails 14

  15. Output from CorpTech (shows 4 year growth pattern)) 15

  16. Another Finance Resource 16

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