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Advertising - PowerPoint PPT Presentation


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PowerPoint Slideshow about 'Advertising' - arceit_bah


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Presentation Transcript
slide1

Building Your Marketing System

Your instructors:

Eman Bu-Rashid

marketing is a system

Strategy before tactics

  • Fill your marketing hourglass
  • Publish educational content
  • Create a total web presence
  • Use a lead generation trio
  • Make selling a system too
  • Live by the calendar

Marketing is a System

step 5
Step 5

Use a lead generation trio

slide4

Inbound lead generation

    • Advertising
    • Public relations
    • Referral systems
slide6
Why advertising?

Only medium you control

Narrowly targeted

Awareness for content

Credibility

Amplifies your business

why 2 step less ad space automated follow up measurable higher response permission based
Why 2 Step

Less ad space

Automated follow-up

Measurable

Higher response

Permission based

what content free video free event free trial ebook how to guide
What content?

Free video

Free event

Free trial

eBook

How to guide

anatomy of a direct response ad single purpose headline value proposition offer call to action
Anatomy of a direct response ad

Single purpose

Headline

Value proposition

Offer

Call to action

slide10

Headline

Offer

Headline

Value

Action

small batch direct mail small personal value follow up
Small batch direct mail

Small

Personal

Value

Follow-up

slide14

Talk to your customers about ad vehicles

  • Make a list of all local adv options
  • Create one compelling offer for content

YOUR TURN