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Keyboarding Activity . Continue on with A ll the Right Type (ART) for 5 minutes today. Marketing: Advertising . Business 8. Broadcasting Ads: Radio. Broadcasting .

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Presentation Transcript
keyboarding activity
Keyboarding Activity
  • Continue on with All the Right Type (ART) for 5minutes today
business 8

Marketing: Advertising

Business 8

Broadcasting Ads:



Broadcasting Advertising refers to commercials aired on either television or radio, which are typically called slots or spots.

Broadcasting is also known as

on-air advertising

With print ads you were buying

Space (permanent), but with

Broadcasting you are buying time or air (temporary)


In your car. At home. At work.

We all listen to the radio.

People who listen to the radio on average listen to the radio for 3 hours a day

Radio is an audio only format. There are over 20 defined radio formats designed to attract a wide variety of people and ads are typically heard 12-18 times a week

basic rules
Basic Rules
  • The basic rules of advertising applied to radio demand:
  • AStrong Introduction
  • Good Offer
  • Solid approach to Product Attributes or Benefits
  • ACall to Action

Attributes & Benefits

  • Offer
  • Call to Action
  • Introduction
  • How do you get the customer to buy now
  • How do you get the customer to contact you
  • This refers to the main idea of the ad
  • The important info that relates tothe deal or value
  • This refers to how well you get the audiences attention
  • What do you do to keep them interested, not change channels
  • Info about:
  • Attribute means what the product has. Its features
  • Benefit means what the product will do for me
4 radio strategies
4 Radio Strategies
  • Language, Articulation and Voice
  • Special Effects
  • Theater of the Mind
  • Action & Interaction


Radio advert examples

activity 1 radio commercials
Activity 1: Radio commercials
  • In groups of 2-4, use the internet to listen to some radio broadcasting messages, commercials and advertisements (audio not video).
  • Take down some notes and think about the basic rules and strategies discussed before.
  • On a piece of paper, you are going to create your own radio commercial for a specific product and a target market
activity 2 think pair share
Activity 2: Think-Pair-Share
  • In groups of two I want you to take turns talking about your radio advertisement.
  • Each person will introduce their ad and receive comments from the other person about their ad.
  • The point is to improve your commercial through feedback from your peers. Try to understand other peoples opinions on advertising in order to…

Get Attention Give Information

Motivate a Purchase Generate Sales

assignment broadcasting advert
Assignment: Broadcasting Advert

After you are going to submit for marks your work done in creating the script for your radio advert.

You need to hand in:

1. Your original script

2. The changes made to your script through

peer review

3. A final script

assignment broadcasting advert1
Assignment: Broadcasting Advert


50 marks will be based on the thought and effort put into making your script (original, changes and final)

25 marks will be based on your attempt to follow the 4 basic rules discussed

25 marks will be based on your attempt to follow the 4 radio strategies discussed

exit slip
Exit Slip

What do you find hard about making a radio commercial

Would you prefer to have a radio or print ad for your business?

What do you think is the most important or best part of a radio commercial? Or What shouldn’t a radio commercial do?

class notes
Class Notes

You can find my notes at UBC Blogs under my name: Mr Vatougios