Keyboarding Activity . Continue on with A ll the Right Type (ART) for 5 minutes today. Marketing: Advertising . Business 8. Broadcasting Ads: Radio. Broadcasting .
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Broadcasting Advertising refers to commercials aired on either television or radio, which are typically called slots or spots.
Broadcasting is also known as
With print ads you were buying
Space (permanent), but with
Broadcasting you are buying time or air (temporary)
In your car. At home. At work.
We all listen to the radio.
People who listen to the radio on average listen to the radio for 3 hours a day
Radio is an audio only format. There are over 20 defined radio formats designed to attract a wide variety of people and ads are typically heard 12-18 times a week
Radio advert examples
Get Attention Give Information
Motivate a Purchase Generate Sales
After you are going to submit for marks your work done in creating the script for your radio advert.
You need to hand in:
1. Your original script
2. The changes made to your script through
3. A final script
50 marks will be based on the thought and effort put into making your script (original, changes and final)
25 marks will be based on your attempt to follow the 4 basic rules discussed
25 marks will be based on your attempt to follow the 4 radio strategies discussed
What do you find hard about making a radio commercial
Would you prefer to have a radio or print ad for your business?
What do you think is the most important or best part of a radio commercial? Or What shouldn’t a radio commercial do?
You can find my notes at UBC Blogs under my name: Mr Vatougios