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Live shopping Redefining the retail game

Unlike traditional online shopping, livestream shopping offers potential customers the opportunity to ask questions or leave comments, with hosts responding in real-time as they showcase or review a product.

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Live shopping Redefining the retail game

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  1. Live shopping: Redefining the retail game Live shopping: Redefining the retail game Unlike traditional online shopping, livestream shopping offers potential customers the opportunity to ask questions or leave comments, with hosts responding in real-time as they showcase or review a product. Livestream shopping, also known as live shopping, is a marketing tactic where a host – often an influencer or celebrity –showcases a product through a live video. It’s akin to the format of home shopping on TV shows, where the host demonstrates product usage, but with the unique aspect that all interactions between the host and audience happen in real time, as the name suggests. Combining entertainment with instant purchasing, live shopping presents a unique avenue for retailers, brands and digital platforms to generate significant value with platforms like Channelize.io, CommentSold Live, Talkshop.live, QVC Live and Facebook Live Shopping being amongst the more prominent ones. In fact, businesses report that livestream shopping conversions are 10 times higher than those delivered by traditional e-commerce avenues. If you want to read this full article and other fashion industry ,apparel Industry articles so, click on given link and If you want to read Apparel & garments news, Apparel Industry updates related news visit: - apparelresources.com

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