1 / 21

vii

vii. Međunarodna Jedriličarska regata Perast 2009. Goals. Promotion of sailing as a healthy style of life that foster development of fair and honest sport community in Montenegro Gathering international experience of judging sailing races.

Download Presentation

vii

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. vii Međunarodna Jedriličarska regata Perast 2009

  2. Goals • Promotion of sailing as a healthy style of life that foster development of fair and honest sport community in Montenegro • Gathering international experience of judging sailing races. • Learning of entrepreneurship via mutual event organization and consolidation of efforts of different small and medium enterprise entities. • Development of safe relations between all sailing nations of the Adriatic Sea • Overall development of the Montenegrin sailing activity and industry

  3. Values Traditions Honor Teamwork Cleanenvironment

  4. Preliminary program Schedule • Tuesday July 21st: Porto Montenegro/Fasinada • 1st race: Perast – Tivat – Perast - Tivat ~12 nm • Cocktail party/concert in Porto Montenegro • Wednesday July 22th: • 2nd race: Tivat - Perast – channel- Islands ~9nm. • Awards and party for all participants in Perast Participants: Different classes of racing and cruising yachts from Montenegro, Serbia, Croatia, Slovenia and Italy

  5. Fašinada Regatta Route Day 1 – 21.07.2009

  6. Fašinada Regatta Route Day 2 – 22.07.2009

  7. Organization • Regatta is steered by Steering Committee, the Lahor Yacht Club • Judge team: one major Judge, 3 local judges in three countries and protest committee, following regatta. • Supplementary maintenance: Powerboat for judges, media, vip, photo and video team. • Public relation agency: public relations. • Free of charge Harbors for participants.

  8. Awards Includes awards with “Fasinada” or/ sponsor logos and is given to: • Overall winners of the races • Winners of each class • Overall Line-honors, settled by absolute time

  9. The social project of “Fasinada” Expanding the development of sailing in Montenegro includes a social function. This function is realized as a regatta rule: Each team is allowed to have youngster on board. The young sailors could be selected from the most promising dinghy sailors in national yacht clubs. Educational purpose: give the possibility for young people to increase their sailing experience while participating in an international regatta

  10. Success keys of “Fasinada” • Exceptional scenery of the Kotor Bay • Lots of watch points all along the regatta for a larger audience • 6 years of experience for the Lahor Yacht Club in organizing Fasinada • Meeting point for all sailors from Slovenia, Italy, Croatia, Serbia, Montenegro • Simply the most important regatta in Montenegro

  11. Why to sponsor a regatta? Make your communication means evolve: Outdoor advertising is commonly associated with billboards: the reality is that outdoor media covers a broad range of advertising opportunities with varied reach and selectivity. • Get your message across uninterrupted space • Strong BRANDING associated with an unique environment • EYE CATCHING attention • Show your POSITIONING on the market: make yourself special • Be AHEAD of the local competition who are still advertizing in classical ways (billboards, magazines,…)

  12. Why to sponsor a regatta? • Guaranteed visibility and impact • High reach and frequency • Message dominance • High recall due to your visibility • Stand out from the clutter • It can’t be switched off or turned out: if your customers are watching the regatta, they have to see you

  13. Promotion valuable items • The development of the sailing community on the Adriatic area • Regatta coverage and feedback • Clean environment (“Blue flag” program) • Social involvement

  14. How do we promote fasinada? • Organization of advertising before, after and during the regatta • National Press, TV, Radio, internet in Montenegro, Croatia and Serbia • Preparation of press releases • Preparation of photo materials for the media • Interviews with “Fasinada” participants, winners, supporters and partners. • Journalists, photographers and a film crew will participate all along the regatta.

  15. We make it work for sponsors • When organizing “Fasinada” advertising campaign we keep informing the media about the upcoming activities early on through press releases, photos and the announcement of participation of most awarded teams. • We maintain the press activity by periodical information regarding organizational steps of the Regatta. • A few weeks before the regatta opening day a press conference will be held, where more than 20 Medias will be invited. The news should bedifferentiated into three streams: • a) life-style; • b) hot news service; • c) sport news.

  16. Outbound communicationchannels: • National TV of Montenegro, Croatia, Serbia; • Extensive PR activities on the level of national channels and local channels of municipalities of involved cities; Inbound communicationchannels: All race legs will be filmed and demonstratedin between the races. The finalversion ofcollected video information will bedemonstrated as a film on TV

  17. Sponsorship pricelist (1/2)

  18. Sponsorship pricelist (2/2)

  19. Sponsor Packages Platinum Sponsor 15 000€ (real value: 19 000€) Posters/brochures Flags in marina Magazine ad Radio ad Key speeches Clothing Sticker on hulls Sponsor board Category flags Press conference Gold Sponsor 8 000€ (real value: 10 000€) Posters/brochures Flags in marina Magazine ad Radio ad Clothing Sticker on hulls Sponsor board Silver Sponsor 4 000€ (real value: 5 000€) Posters/brochures Flags in marina Magazine ad Radio ad Sticker on hulls Bronze Sponsor 1 000€ (real value: 1 500€) Posters/brochures Flags in marina Magazine ad

  20. Contacts Public relations Marjan Dimitrijevic Mob. +382 69 927 411 Email: marjan@fasinada.com Director Mirko Franovic Mob. +382 69 046 545 Email: mirko@fasinada.com

More Related