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A Strategic Approach to Segment Performance Management

This presentation showcases how Dyna Energy improved segment-level profitability through structured financial planning and performance management. By standardising metrics, strengthening forecasting, and integrating finance with operations, the company gained clear visibility into each business segment and made faster, data-driven decisions. The approach transformed finance from a reporting function into a strategic growth enabler, driving accountability, efficiency, and sustainable profitability.

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A Strategic Approach to Segment Performance Management

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  1. Enhancing Segment-Level Profitability Through Strategic Financial Planning (Dyna Energy) Presented By : Contetra Pvt Ltd

  2. Dyna Energy: Driving Segment Profitability with Finance Strategy • Case focus: profitability and financial planning • How strategic finance adds clarity • Overview of intervention areas • Expected business impact

  3. Understanding the Profitability Challenge • Multiple business segments with varied performance • Lack of clear visibility on segment costs and revenues • Inconsistent forecasting and budget discipline • Strengthened with virtual cfo services in India to align planning

  4. Diagnostic Financial Review Mapped segment revenue and cost drivers Identified gaps in data and reporting Reviewed historical trends and forecasting processes Prioritised high-impact improvements

  5. Standardising Segment Metrics • Defined consistent KPIs for each business unit • Linked cost allocations to actual drivers • Set uniform profit measurement practices • Improved comparability across segments Gender Age Purchase Repetition

  6. Forecasting & Scenario Planning • Built rolling financial forecasts • Integrated scenario analysis for risk insights • Enabled proactive decision support • Aligned forecast with strategic targets

  7. Operational Integration • Joined finance and operational teams • Streamlined data flows and reporting chains • Reduced manual errors and lag • Reinforced real-time performance tracking

  8. Strengthening Execution & Governance • Embedded monthly review cadences • Improved financial accountability • Enhanced decision discipline across teams • Supported by structured fractional cfo services in Mumbai

  9. Business Outcomes Achieved • Clear picture of segment profitability • Better cash flow and resource allocation • Faster decision-making with reliable data • Finance as a strategic business partner

  10. Key Learnings • Strategic planning must be tied to execution • Consistent metrics drive accountability • Forecasting builds resilience • Leadership alignment accelerates impact

  11. Conclusion • Segment management benefits from structured finance • Profitability is strengthened through disciplined planning • Strategic finance enables sustainable growth

  12. Contact Us +91 98338 18857 growth@contetra.com https://contetra.com/strategic-business-financial-management-solutions/

  13. Thank You

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