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How to Improve Your Website’s SEO

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How to Improve Your Website’s SEO

If you’ve created an awesome website or planning to develop a new web

design for your business then the first thing you need to do now is to bring

people towards it. For your website to stand high on results of several search

engines like Google and Bing, you need to understand little bit more about the

world of “Search Engine Optimization” or simply SEO.

While many run away from this topic, it’s actually not as much difficult as many

make it out to be. The first step in the right direction is to use the user-friendly

tools that will take you step-by-step through the process to optimize your

website. With so many websites present on the web today, there is no

guarantee that your site rank remains first on Google – but there are some

easy things that you can do to increase your website’s chances of top ranking.

Here are 8 great ways to improve your website’s SEO:

Choose the right URL:

Before your website goes live on the internet, you need to select a URL which

is also known as your domain name. It is basically the address that visitors will

type in the browser to find your site. It is also the first place which Google

looks to understand what your website is all about and to decide its rank.


Approach the keywords strategically

Without a proper keyword research, any SEO technique is going to be failure.

Keyword research basically sets the stage and lays the foundation for a great

SEO campaign like the Toronto SEO Company does.

Create titles and descriptions for each page:

You can also write a unique title and description for each page present on your

website. These are the brief texts that clearly and accurately describe your


Publish Relevant Content:

Quality content is the most important factor for your search engine rankings

and there is no other substitute for the great content. Quality content created

for your intended user increases the site traffic and visitors, which further

improves site’s authority and relevance.

 Adjust your site’s navigation and internal links:

The way by which your site’s navigation is structured plays a vital role in

determining how search engine finds the importance of each page. A page is

linked to within your website, the more PageRank flow it has and the much

higher it will be ranked in SERP (search-engine results pages) for the relevant


Optimize your site’s load speed:

A website's load speed is very crucial factor in search-engine rankings and it

also affects the rates of converting visitors into the customers. Some studies

have shown that around 40 percent of website visitors had closed a site that

takes longer than three seconds to load.

Don’t buy links. Earn them:

Since the quantity and quality of internal or inbound links have a significant

impact on a website's rankings, there are more chances to buy links on other


sites. So Google’s Webmaster Guidelines are against the link buying and


Connect your site to your social channels:

Your social channels like Facebook, Twitter, LinkedIn pages has a very strong

impact on how your website ranked on Google? In fact, if you are active and

present on any social media site then it is considered as an essential part for

boosting your ranking.

iMedia Designs is a Toronto digital marketing agency that offers cost effective

SEO service in Toronto for B2B and B2C clients. It also offers custom web

design and development services in Toronto.