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If you’ve created an awesome website or planning to develop a new web
design for your business then the first thing you need to do now is to bring
people towards it. For your website to stand high on results of several search
engines like Google and Bing, you need to understand little bit more about the
world of “Search Engine Optimization” or simply SEO.
While many run away from this topic, it’s actually not as much difficult as many
make it out to be. The first step in the right direction is to use the user-friendly
tools that will take you step-by-step through the process to optimize your
website. With so many websites present on the web today, there is no
guarantee that your site rank remains first on Google – but there are some
easy things that you can do to increase your website’s chances of top ranking.
Here are 8 great ways to improve your website’s SEO:
Choose the right URL:
Before your website goes live on the internet, you need to select a URL which
is also known as your domain name. It is basically the address that visitors will
type in the browser to find your site. It is also the first place which Google
looks to understand what your website is all about and to decide its rank.
Without a proper keyword research, any SEO technique is going to be failure.
Keyword research basically sets the stage and lays the foundation for a great
SEO campaign like the Toronto SEO Company does.
Create titles and descriptions for each page:
You can also write a unique title and description for each page present on your
website. These are the brief texts that clearly and accurately describe your
Publish Relevant Content:
Quality content is the most important factor for your search engine rankings
and there is no other substitute for the great content. Quality content created
for your intended user increases the site traffic and visitors, which further
improves site’s authority and relevance.
Adjust your site’s navigation and internal links:
The way by which your site’s navigation is structured plays a vital role in
determining how search engine finds the importance of each page. A page is
linked to within your website, the more PageRank flow it has and the much
higher it will be ranked in SERP (search-engine results pages) for the relevant
Optimize your site’s load speed:
A website's load speed is very crucial factor in search-engine rankings and it
also affects the rates of converting visitors into the customers. Some studies
have shown that around 40 percent of website visitors had closed a site that
takes longer than three seconds to load.
Don’t buy links. Earn them:
Since the quantity and quality of internal or inbound links have a significant
impact on a website's rankings, there are more chances to buy links on other
sites. So Google’s Webmaster Guidelines are against the link buying and
Connect your site to your social channels:
Your social channels like Facebook, Twitter, LinkedIn pages has a very strong
impact on how your website ranked on Google? In fact, if you are active and
present on any social media site then it is considered as an essential part for
boosting your ranking.
iMedia Designs is a Toronto digital marketing agency that offers cost effective
SEO service in Toronto for B2B and B2C clients. It also offers custom web
design and development services in Toronto.