Hashtags are generally used to categorize social media feeds and posts so that they can be easily searched on the internet. Here are 7 creative way to use hashtags in your social media strategy:
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Nowadays it’s hard to deny the power of social media and how integral it is in
the digital marketing strategy. If you are going to create a social media
strategy, then there are a number of components to be considered and these
basically includes content that you choose to share. Another important
component to be considered is the hashtag. Hashtags are generally used to
categorize social media feeds and posts so that they can be easily searched on
the internet. However, hashtags can even go far beyond this function as they
are wonderfully confusing, amusing and incredibly useful if used properly. If
you think that hashtags are very important then you are absolutely right.
Here are 7 creative way to use hashtags in your social media
On Instagram, you can also use hashtags to organize your images like photo
album. Using this tool, you can easily upload several consecutive photos on
Instagram and include a clear and distinguishable hashtags to categorize all of
your photos to a predetermined event.
Host a Twitter Chats:
As we know that Twitter chats are the live interactions that mainly focus on a
specific topic and they occur on a specific date and time and can be monitored
with the hashtag. If you want to host your own Twitter chat, then it is essential
to create a unique hashtag that would correspond to your Twitter chat.
Participate in Events:
In various events, Hashtags are essential to promote event before as well as
during the event. As hashtags are easy to follow and can help attendees to
connect with each other in the event.
In the similar same way as the users find topical conversations through
hashtags, you can also use them to get reviews on products and services, as
well as movie or even music reviews. Dissatisfied customers often take to
social media about their bad experience in a tweet or a status update using
Monitor Prospects and Competition:
If you are using a social media management tool to monitor SEO Services for
your social accounts, then you may have the ability to save your hashtag
searches. With the capability, you can create streams with hashtags pertaining
to either prospects you are trying to connect with or competition you’d like to
Take them Offline:
Hashtags are universally recognized so much that even you can also use them
offline. For example, in your marketing or promotional material once consider
including a branded hashtag as a part of your content. This may also encourage
your prospects and clients to continue your conversation online. This is
beneficial to you because it can help you to monitor your brand’s
conversations much easier online.
Use Hashtags Across Platforms:
Although hashtags are used primarily used on Twitter and Instagram, we now
see them being incorporated across a number of other social media platforms.
Hashtags are currently supported by the following sites:
6) Pinterest – they are not searchable, but help for keyword searches in
7) YouTube – in the comments
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