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Digital Creative Proposal

Digital Creative Proposal. There will be another digital billboard which will have the women holding the bag. This is a digital billboard. At the bottom of the billboard ,their will be social networking tags where you can discover your photo. @carrycoach , ♯carrycoach. Personal Approach.

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Digital Creative Proposal

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  1. Digital Creative Proposal There will be another digital billboard which will have the women holding the bag This is a digital billboard At the bottom of the billboard ,their will be social networking tags where you can discover your photo. @carrycoach , ♯carrycoach.

  2. Personal Approach At the bottom of the digital billboard we will have comments complimenting the person! Such as ….. “Hey ,you look great” “WOW , that color suits you !!!” “B-E-A-U-T-I-F-U-L” BUT NOT !!!!.... “You can buy this bag at www.coach.com for only £700 !”

  3. Location for Digital Billboard As you approach each coach store at the convenient points a digital advertising board will display the current advertising campaign model genet Paltrow with Coach, then a few seconds later the customers superimposed face will appear in place of Gwyneth patrol with Coach Other Digital advertising boards can be placed very near to other retail outlets selling handbags, redirecting to coach stores.

  4. Core Audience for Coach • Mid Thirties • Middle to Higher Class • People like to have a product which makes them feel proud to have

  5. Social networking for Coach @carrycoach ♯carrycoach

  6. Ratio F M 70 : 30 90:10 70:30 X 60:40 Coach New Bond Street 41-42 New Bond St London W1S 2RY 44 (0) 20 3141 8901 Coach Westfield Mall Westfield Mall Space 127 & 128, Ariel Way London W12 7GF 44 (0) 20 3141 8900 Coach Regent Street London 76-78 Regent Street London W1B 5RL 44(0) 20 7479 7940 Coach Harrods 87-135 Brompton Road Knightsbridge London SW1X 7XL 44 (0) 207 225 5631 Coach Bicester Village Bicester Village, Unit 44 50 Pingle Drive, Bicester OX26 6WD 44 (0)1869 248069

  7. ‘Coach are best experienced in person’ So this is how I came up with the idea of mixing the interactive billboard and using people themself. This could link to the social networking tags @carrycoach , ♯carrycoach. On coach website they have news/events and then sub categorized ‘spotted’ which shows A list celebrities, I though you could alter it for a few weeks so it shows the UK customers

  8. UK Culture It is a human nature that people like to see themselves on TV or in photos and especially appealing in advertising campaigns where the general public can see them So I thought of a extension of my idea……

  9. Put the people as the face of Coach !!!! Gwyneth Paltrow is the face of Coach. This would be on a digital billboard and then when the picture is taken of the person walking past the other billboard. There face would appear on there instead of Gwyneth Paltrow. For example

  10. The Competitors • Mulberry • Dolce and Gabbana • Chanel

  11. My name is Lena Aiello QUESTIONS ? ………

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