The role of higher education in promoting enterprise in the creative sector

1. The role of higher education in promoting enterprise in the creative sector Loykie Lominé University of Winchester Gaynor Richards Department for Culture, Media and Sport

2. Objectives of the session Discuss entrepreneurship development for the creative industries Address creative enterprise as an emerging area of scholarship Reflect upon current situation Set up an action plan (have a strategy and a future)

3. Structure of the session Gaynor’s introduction & presentation (5mn) Loykie’s introduction & presentation (5mn) Activity in small groups (15mn) Plenary session (15mn)    Agreement on action plan (5mn)

4. Entrepreneurship Development for the Creative Industries The Role of Higher and Further Education Gaynor Richards Higher and Further Education Development Manager Department for Culture, Media and Sport

5. The challenges • Lack of: • Appropriate entrepreneurial learning opportunities • Incentives for the HE and FE to develop entrepreneurial learning • Knowledge as to what does and does not work • Recognition of the particular needs of the sector • A framework for change and development

6. Existing provider models • Curriculum embedded A) Assimilated/tacit learningwithin programmes B) Bolt-on enterprise modules 2. Extra-curricular • Enterprise Centres • Business start-up workshops • Summer schools • Incubation 3. Postgraduate Programmes • MA/MBA creative programmes • Master of Enterprise 4. Continuing Professional Development (Lifelong Learning) • Short skills development courses • Knowledge Transfer Partnerships • External agency programmes • NESTA Creative Pioneers, Crafts Council, Design Council, Young Enterprise etc

7. Unrealised Potential “Cultural entrepreneurs need to develop a mix of creative and business skills often at different stages of their careers. Education institutions are often too inflexible to deliver these skills as and when the entrepreneurs need them” (Leadbeater and Oakley, 1999)

8. Building Entrepreneurial Capacity • Need to move away from traditional models that involve wholesale import of business thinking and skills into creative programmes. • Alternative paradigm involves developing capacity of students and graduates to be entrepreneurial in any context (self-employment, within a larger organisation, social enterprise etc)

9. How? Some of our Ideas • Targeted Investments: • Pump-priming for Pilot-initiatives to develop sustainable learning opportunities. • Network of regional Creative Industry Professors as champions of change • Increase capacity through a national Creative Entrepreneurship Scheme of start-up support building upon existing schemes • Incentives • Funding for pilots • Capital investment into facilities and equipment • Policy • HEFCE, RDAs, DfES, DTI, Science & Innovation Framework etc

10. Contact Gaynor Richards Higher and Further Education Development Manager Department for Culture, Media and Sport Based at: Manchester Metropolitan University Regional Office, Ormond Building All Saints, Oxford Road Manchester, M15 6BX • Tel: 0161 247 4625 • Fax: 0161 247 2209 • Email: g.richards@mmu.ac.uk

12. The personal is political.

13. Where in a university should enterprise be based?

14. What resources do we have to teach enterprise to arts students?

15. www.arts-enterprise.com

16. How can we prove (to the outside world) that we are ‘real’ scholars? Creative enterprise in higher education: An emerging area of scholarship?

17. Protocol: Discussion in small groups

18. Three areas to discuss 1. Reflect "on the past": What are the challenges you have encountered so far with teaching and developing creative enterprise?... (5mn) 2. How can we concretely integrate entrepreneurial learning within the existing curriculum? Suggestions of innovative practice?... (5mn) 3. What will we do together? e.g. edited publication, network of professional practice in “creative enterprise education”?... (5mn)

19. Plenary session