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EDEC 612 – Media Literacy

EDEC 612 – Media Literacy. Robin Blackwell Lauren Lopez Robyn Meyer Patrycja Magierowska. You must come up with an ad for the corporation we have given you (commercial, billboard, slogan, etc ) Discuss who the target audience is for this corporation’s advertising campaign

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EDEC 612 – Media Literacy

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  1. EDEC 612 – Media Literacy Robin Blackwell Lauren Lopez Robyn Meyer Patrycja Magierowska

  2. You must come up with an ad for the corporation we have given you (commercial, billboard, slogan, etc) • Discuss who the target audience is for this corporation’s advertising campaign • What message is this corporation sending out? • Why are they sending this particular message? Class Activity

  3. Wants vs Needs

  4. Wants vs Needs

  5. Wants vs Needs

  6. Wants vs Needs

  7. Things from our homes…

  8. Individual Liberties

  9. Individual Liberties

  10. Individual Liberties What brands do you choose?

  11. Individual Liberties

  12. Social Classes “Another cluster of meanings centered on physical labour, ruggedness, activity, physicality. These meanings again, were attempts to deny class differences” (p. 3, Fiske)

  13. Social Classes

  14. Social Classes Discussion Do you agree with Fiske about items or marketing campaigns transcending social classes or do you think that targeting specific social classes is inevitable?

  15. Social Classes “If the worker and his boss enjoy the same television program and visit the same resort places […]if they all read the same newspaper then this assimilation indicates not the disappearance of classes but the extent to which the needs and satisfactions that serve the preservation of the Establishment are shared by the population” (p.8, Marcuse) Everyone is FREE to want it But not everyone can AFFORD to have it

  16. Social Progress According to Marcuse, “progress…moves towards specific ends, and these ends are defined by the possibilities of ameliorating the human condition”. (p. 16)

  17. Social Progress “Containment of technical progress goes hand in hand with its growth in the established direction” (p. 17, Marcuse)

  18. Social Progress IPhone 5 launch, September 20th, 2013 New York City. http://www.macworld.com/article/2049085/iphone-5s-gold-rush-begins-as-crowds-line-up-for-new-phone.html

  19. Social Progress • Nomothetic: Refers to processes of normalization. To promote, explicitly or implicitly, the adoption of dominant social values.

  20. Social Progress A world where Tiger Wood’s infidelity is more important than the attack on September 11th A broadcast interview with a woman claiming to have had sex with Tiger Woods attracts 10 million viewers The New York Post puts the Woods story on its front page for 20 consecutive days, breaking the record of 19 days held by 9/11. Espn.com

  21. Social Progress Pleads for public funding Tabloid sales across North America surge 16% between 2013-2014 in monthly subscriptions alone http://www.capitalnewyork.com/article/media/2014/01/8538259/good-year-tabloid-magazines

  22. Do you agree with Marcuse’s view of social progress? How do you view these examples, or any other examples, of our social progress? Facilitated Discussion

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