Sport’s influence on the fashion industry Sport Couture
Give me some Sports Brand Names Nike • Jump Suits • Air Force 1’s • Jordans • Dunks Adidas • Superstars • Track suits Puma • Shoes Reebok • Pumps Fox Timberland Converse Underarmour New Era Starter LuLu Lemon Many underground labels
Humble Beginnings • Sportswear began as a separate category of clothing in the early 20th century. • Before this people had to adapt their everyday fashion wear to the sports they were playing. • It is now difficult to tell whether many items are intended for sports or fashion purposes
Humble Beginnings • It was in America that the influence of sportswear on fashion first began to get noticed • Ralph Lauren
Brief History of the Influence of Sportswear 1960s-1990s • 60’s and 70s • began to enter the mainstream fashion market • Esp. track suits • followed into the 70’s with velour and into the disco era
Brief History of the Influence of Sportswear 1960s-1990s • 80s • Fitness craze took over the world • Sports were very popular so it became fashionable to be seen in shell suits and sports clothes
Brief History of the Influence of Sportswear 1960s-1990s • 90’s • Really began to integrate into fashion • Defining looks • Adidas & Nike track suits were bright and baggy • Nike trainers became very popular • http://www.youtube.com/watch?v=HY8LWUyGOXk&feature=PlayList&p=7D8F56033E500456&index=10 • Brands such as ______________were highly aspirational and seen as a status symbol rather than just mere clothes • Many celebs began wearing them as casual clothes Tommy Hilfiger
Influence on Fashion Today • Come to symbolise the wearer's lifestyle choices • Made by popular brands with signifies quality • Use latest fabric technologies • Dri-FIT • Formotion • PlayDry • These will trickle down in the mainstream
Air Force 1’s • Basketball shoes from the 70’s • Now a huge fashion icon in the world http://www.youtube.com/watch?v=BfzsMQGqrt0
Influence on Fashion Today • Very popular in hip hop fashion • Lifestyle symbol fashion statement rather than used for sports • Contemporary fashion and sportswear are collaborating to make quality fashion garments eg. New Era • Inspired by the street and have a shared history
Influence on Fashion Today • Growth of luxury sportswear • Styles and fashions focus on both luxury and comfort • Eg. Prada, Hugo Boss, Armani, etc. • http://www.nytimes.com/2000/01/13/news/13iht-rlux.t.html?pagewanted=1
Influence on Fashion Today • Some sport players and sports have become inspiration for sportswear lines which blurs the boundaries of sportswear and fashion design
The Rise of the Cult of Celebrity Sports Personalities • The big sports brands spend lots of money to try and attract sports personalities • Some even have their own line • Eg.
Rene Lacoste • French tennis player and businessman • Nicknamed "the Crocodile" by fans because of his pugnacity on court • FoundedLa Société Chemise Lacostewith André Gillier in 1933
Guess the Sponsor and the $ Lacoste $5 Million
Guess the Sponsor and the $ Nike (Jordan) $100 Million
Guess the Sponsor and the $ Nike $60 Million
Guess the Sponsor and the $ Nike $35 Million a year
Guess the Sponsor and the $ Reebok $ 70-100 million
Guess the Sponsor and the $ Adidas $160.8 Million
Celebrity’s Fashion Influences • The fashion styles of sport celebrities can seriously impact the fans of today because of their role model status.
Women and Sport Fashion • Early in the 20th century • was not considered important for women to win at competitive sports • clothes were not designed to give the movement that would allow them to excel. • Golf • tailored blouses and skirts similar to clothing worn for business
Women and Sport Fashion • Tennis • long skirts and restrictive clothing to play tennis until 1910 • In 1922 Suzanne Lenglen shocked the world when she dressed for tennis at Wimbledon wearing a short skirt. • By 1930 a bare head was acceptable for tennis playing.
Women’s Fashion • Now days women’s sport fashion is extremely versatile and as competitively made as men’s wear.
Discussion Question • Should we make sportswear a dress code within our schools?