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How to use images for color inspiration for your next design or branding project. Here\'s you can learn about how to create color palettes in photoshop.

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types of color palettes

Types of Color Palettes

Student Name : Jinisha Mori

five types of color palettes
Five Types of Color Palettes
  • Monochromatic Palette
  • Complementary Color Palette
  • Analogous Color Palette
  • Triad Color Palette
  • Neutral with a POP of Color
monochromatic palette
Monochromatic Palette
  • Color palettes that are shades (darker) or tints (lighter) of one color on the color wheel.
  • Monochromatic palettes are one of the most popular color palettes used in branding, but don’t think that means you’re going to look like everyone else.
complementary color palette
Complementary Color Palette
  • A complementary color palette features colors directly across from one another on the color wheel.
  • This type of palette is one of the most recognizable, because of the organic complementary qualities of the two colors.
  • You can use the true colors, like purple and green, or you can use tints and shades of those two colors.
  • In terms of our Love Connection analogy, think of a complementary palette as a case of opposites attract.
  • The ying to your yang, if you will. One is warm, one is cold, and together the two ‘opposites’ bring out the best each other.
analogous color palette
Analogous Color Palette
  • An analogous color palette features colors that are next to each other on the color wheel.
  • Analogous palettes are one of the most versatile color palettes for branding, because the palette as a whole will usually share either all “warmer” qualities (like orange, red, yellow) or “cooler” qualities (like purple, blue, green).
  • Because of this harmony and how much versatility you can have in your colors, creating a unique analogous palette lends itself to an incredibly recognizable look, assuming you keep things consistent across your content.
  • Analogous palettes are more of lifelong friends than a love affair. They are familiar, closely related, and never far from the other.
triad color palette
Triad Color Palette
  • Triad color palettes feature three colors that are equal distant from each other on the color wheel.
  • This tends to be the toughest color palette for branding, because they can become busy….quickly.
  • The key to success on this one is to keep one color more dominate in your identity and use the others as accents.
  • On the Love Connection scale I would file this under ‘open relationship’. The colors work well together, but there’s usually a dominant and a couple ‘substitutes’ to spice things up when the urge arises.
  • Just like a real life relationship, this open relationship isn’t for everyone…you have to be willing to work out the kinks and make sure everyone {or in this case, every color} is getting what it needs. It’s more important than EVER when it comes to a triad palette that you define how you will use each color. Those who don’t end up failing fast!
neutral with a pop of color
Neutral with a POP of Color
  • Neutral with a pop of color is a color palette that features all neutral colors with ONE color that pops off the rest. That pop of color can be bright and brilliant or more subtle.
  • These types of palettes have become popular in the last year and for good reason.
  • The largely neutral elements create a clean backdrop for the real star, the POP of color, which helps create a deep connection between the brand and that particular pop of color. Talk about brand recognition.