Types of Color Palettes

1. Types of Color Palettes Student Name : Jinisha Mori

2. Five Types of Color Palettes • Monochromatic Palette • Complementary Color Palette • Analogous Color Palette • Triad Color Palette • Neutral with a POP of Color

3. Monochromatic Palette • Color palettes that are shades (darker) or tints (lighter) of one color on the color wheel. • Monochromatic palettes are one of the most popular color palettes used in branding, but don’t think that means you’re going to look like everyone else.

4. Complementary Color Palette • A complementary color palette features colors directly across from one another on the color wheel. • This type of palette is one of the most recognizable, because of the organic complementary qualities of the two colors. • You can use the true colors, like purple and green, or you can use tints and shades of those two colors. • In terms of our Love Connection analogy, think of a complementary palette as a case of opposites attract. • The ying to your yang, if you will. One is warm, one is cold, and together the two ‘opposites’ bring out the best each other.

5. Analogous Color Palette • An analogous color palette features colors that are next to each other on the color wheel. • Analogous palettes are one of the most versatile color palettes for branding, because the palette as a whole will usually share either all “warmer” qualities (like orange, red, yellow) or “cooler” qualities (like purple, blue, green). • Because of this harmony and how much versatility you can have in your colors, creating a unique analogous palette lends itself to an incredibly recognizable look, assuming you keep things consistent across your content. • Analogous palettes are more of lifelong friends than a love affair. They are familiar, closely related, and never far from the other.

6. Triad Color Palette • Triad color palettes feature three colors that are equal distant from each other on the color wheel. • This tends to be the toughest color palette for branding, because they can become busy….quickly. • The key to success on this one is to keep one color more dominate in your identity and use the others as accents. • On the Love Connection scale I would file this under ‘open relationship’. The colors work well together, but there’s usually a dominant and a couple ‘substitutes’ to spice things up when the urge arises. • Just like a real life relationship, this open relationship isn’t for everyone…you have to be willing to work out the kinks and make sure everyone {or in this case, every color} is getting what it needs. It’s more important than EVER when it comes to a triad palette that you define how you will use each color. Those who don’t end up failing fast!

7. Neutral with a POP of Color • Neutral with a pop of color is a color palette that features all neutral colors with ONE color that pops off the rest. That pop of color can be bright and brilliant or more subtle. • These types of palettes have become popular in the last year and for good reason. • The largely neutral elements create a clean backdrop for the real star, the POP of color, which helps create a deep connection between the brand and that particular pop of color. Talk about brand recognition.

8. Thank You!