Total U.S. Regional Composite. REGIONAL DATA REPORT JAN – MAR 2013 vs. 2012. Methodology. Sales and Market Data is obtained using CAST (Category Avocado Sales Trend) IRI gathers chain-wide sales across all RMAs (Retail Market Areas)
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JAN – MAR
2013 vs. 2012
Category dollars grew +5% in 2012 and +14% in 2013 for a net growth of +20% over 2011
Category units grew +21% in 2012,and +18% in 2013 for a net growth of +42% over 2011
Category average selling price (ASP) decreased -13% in 2012 and -3% in 2013 to $0.95/unit