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Seo Is Always the Lowest Priority...Until It's Not MNSearch Summit2016

A tiptoe through the enterprise SEO consulting tulips

andrewsho
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Seo Is Always the Lowest Priority...Until It's Not MNSearch Summit2016

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  1. SEO IS ALWAYS THE LOWEST PRIORITY…UNTIL IT’S NOT ? ? Andrew Shotland CEO, LOCALSEOGUIDE.COM MNSearch Summit 2016 MINNEAPOLIS, MN 06.24.16

  2. MY STORY THE ORIGIN OF LOCAL SEO GUIDE… Blocked Robots.txt – SEO Radar SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  3. SEO ARE LIKE DOCTORS WHAT DO SEO CONSULTANTS DO Blocked Robots.txt – SEO Radar ANYWAY? SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  4. ESPECIALLY HOT SHOT CONSULTANTS WHAT DO IN-HOUSE SEOS DO ANYWAY? Blocked Robots.txt – SEO Radar SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  5. WE’RE SO DAMN SMART GENERALLY EGOMANIACAL, GOD Blocked Robots.txt – SEO Radar COMPLEX TYPES… SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  6. SEO DEATH ● THE FIRST IN A SERIES ALL CLIENTS ARE LIARS… Client: Help! Me: What Did You Change? Client: Nothing. Help? #@!Google! Me: You Sure? Client: Yes! #@!$%Google! Me: Really? Nothing? Client: Yes! #@!$%#@!$%Google! We Didn’t Do Anything Except Redesign the Home Page. Me (Thinking): #@!$%#@!$%#@!$%#@!$%Clients! http://www.localsearchforum.com/featured-local-search-articles/40724-all-clients-liars.html SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  7. SEO DEATH ● BLOCKED ROBOTS.TXT FILE I HAVE PUT MY KIDS THROUGH COLLEGE Blocked Robots.txt – SEO Radar ON THIS EASY-TO-AVOID ERROR DISALLOW: / http://www.localseoguide.com/robotstxt-file-disallowing-entire-site-seo-death/ Try www.SEORadar.com* *Full disclosure: I invested in them cause it saved my ass SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  8. SEO DEATH ● DEV SERVER | IP ADDRESSES INDEXED SITE:STAGING.SHITE.COM Blocked Robots.txt – SEO Radar http://www.localseoguide.com/dev-server-seo-death/ SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  9. SEO DEATH ● FACETED SEARCH /trump+hat+red+XL+Sm+MED+BlUe_%20%20+hillary+email?q= Blocked Robots.txt – SEO Radar wtf http://www.localseoguide.com/faceted-search-seo-death/ SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  10. SEO DEATH ● GEOTARGETING LOCATION BY IP ADDRESS WHY IS MY SITE ALWAYS LOCATED IN MOUNTAIN VIEW, CA? http://www.localseoguide.com/geotargeting-location-by-ip-address-seo-death/ SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  11. SEO DEATH ● VIRTUAL CANONICAL LOOPS A GOOD WAY TO GET GOOGLEBOT TO Blocked Robots.txt – SEO Radar PUKE IN YOUR LAP 301 www.site.com www.site.com/ <link rel=“canonical” href=“http://www.site.com/” /> ? http://www.localseoguide.com/virtual-canonical-loops-seo-death/ SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  12. SEO DEATH ● INSECURITY BUT GOOGLE SAID HTTPS IS CRITICAL… Blocked Robots.txt – SEO Radar SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  13. SEO DEATH ● INSECURITY BUT GOOGLE SAID HTTPS IS CRITICAL… Blocked Robots.txt – SEO Radar http profile https profile SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  14. SEO DEATH ● INSECURITY DON’T JUMP TO CONCLUSIONS… Blocked Robots.txt – SEO Radar https profile SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  15. SEO DEATH ● INSANITY DETAILED RELEASE NOTES MIGHT BE A Blocked Robots.txt – SEO Radar GOOD IDEA… SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  16. SEO DEATH ● PANIC AT THE SEO DISCO MAKE SURE YOU HAVE THE WHOLE Blocked Robots.txt – SEO Radar PICTURE… SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  17. SEO DEATH ● TRADE OFFS BUT THE GOOGLE GUY SAID RESPONSIVE Blocked Robots.txt – SEO Radar WAS THE WAY TO GO… INDEXED M. URLS % WE CAN MAP TO WWW <10% 2,335,546 SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  18. SEO DEATH ● TRADE OFFS HERE’S WHAT HE DIDN’T SAY… Blocked Robots.txt – SEO Radar INDEXED M. URLS 2,335,546 2,335,546 % WE MAP TO WWW 100% <10% BEST GUESS OUTCOME Should be OK SimplyHired.com SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  19. SEO DEATH ● TRADE OFFS A PICTURE IS WORTH A THOUSAND Blocked Robots.txt – SEO Radar UNEMPLOYMENT CHECKS… SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  20. SEO DEATH ● BLACKLISTING GOOGLEBOT UhOh… SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  21. SEO DEATH ● BIG IT CONSULTANTS WE JUST CHARGED YOU $10MM TO REDO Blocked Robots.txt – SEO Radar YOUR SITE. HOW ABOUT SOME SEO? SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  22. SEO DEATH ● TAXONOMY CHANGES ALL THOSE PAGES THAT RANKED REALLY Blocked Robots.txt – SEO Radar WELL DON’T FIT OUR BRAND ANYMORE… SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  23. SEO DEATH ● TAXONOMY NOTHING COMES BETWEEN ME & MY Blocked Robots.txt – SEO Radar KATES SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  24. SEO DEATH ● SITE REDESIGNS THE DIAMOND-CUTTING OF SEO Blocked Robots.txt – SEO Radar http://www.localseoguide.com/how-to-redesign-website-and-not-screw-up-your-seo/ SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  25. SEO DEATH ● DOMAIN REBRANDS THE OTHER DIAMOND-CUTTING OF SEO Blocked Robots.txt – SEO Radar http://searchengineland.com/odesk-upwork-migrate-domain-not-kill-seo-223494 SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  26. SEO DEATH ● ACQUISITIONS GREED IS NOT GOOD IF SEO IS BAD Blocked Robots.txt – SEO Radar http://searchengineland.com/the-seo-risks-rewards-of-buying-multi-location-companies-248970 SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  27. SEO DEATH ● SEO COWBOYS I HEARD ON TWITTER THIS WAS BIG… Blocked Robots.txt – SEO Radar <Old Title>”Keyword + Modifier”</> <New Title>”Keyword + Hot New Modifier + Modifier”</> SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  28. UNICORNS & RAINBOWS IF YOU CAN’T DO SEO, DO LOCAL SEO Blocked Robots.txt – SEO Radar SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  29. UNICORNS & RAINBOWS IF YOU CAN’T DO SEO, DO LOCAL SEO Blocked Robots.txt – SEO Radar SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  30. UNICORNS & RAINBOWS THE PAGE TWO BUMP Blocked Robots.txt – SEO Radar http://thenextcorner.net/technical-seo/ http://www.localseoguide.com/the-page-2-bump/ SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  31. UNICORNS & RAINBOWS THE DIRTY SITEMAP Blocked Robots.txt – SEO Radar SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  32. UNICORNS & RAINBOWS BRINGING PARTNER SITES BACK FROM Blocked Robots.txt – SEO Radar THE DEAD… SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  33. IN CLOSING BRINGING PARTNER SITES BACK FROM Blocked Robots.txt – SEO Radar THE DEAD… SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  34. DEEP THOUGHTS 2 KEYS TO LAUNCH THE NUKES… Blocked Robots.txt – SEO Radar SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  35. DEEP THOUGHTS EDUCATION IS THE ONLY WAY TO STOP Blocked Robots.txt – SEO Radar THE MADNESS… SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  36. DEEP THOUGHTS SHOW THEM THE MONEY… Blocked Robots.txt – SEO Radar http://www.slideshare.net/SearchMarketingExpo/enterprise-seo-the-world-is-in-your-hands-by-garth-obrien SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

  37. IN CLOSING ALWAYS REMEMBER… Blocked Robots.txt – SEO Radar Just make it good for users!$@%^ # THANK YOU! @localseoguide andrew-at-localseoguide.com www.localseoguide.com SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016

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