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How to optimize your business for apple maps state of search 2013 - andrew shotland

My latest Apple Maps optimization presentation - updated for iOS7 - from DFWSEM.org's State of Search 2013 Conference

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How to optimize your business for apple maps state of search 2013 - andrew shotland

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  1. How To Optimize Your Business for Apple Maps Andrew Shotland Enterprise SEO Consulting for Companies With Screwed-Up Websites @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  2. Think Apple Maps Suck? @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  3. * * As of June 2013 Source: http://www.theverge.com/ 2013/6/10/4415258/apple -announces-600-million- ios-devices-sold @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  4. 1,000,000,000 iOS Devices by 2015 http://www.asymco.com/2012/09/17/projecting-ios-devices-through-itunes-account-growth/ @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  5. 38 Million U.S. Apple Maps Users… …Not Including iPhone 5s/5c, iOS 7, iPad, iPod, Mac & Xmas Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/ LOCAL SEO GUIDE.com

  6. Top 5 Client OS’s 2/13 1. Windows 2. iOS 3. iOS 6 4. Macintosh 5. Android 11/13 1. Windows 2. iOS 6 & 7 3. Android 4. Macintosh 9/12 1. Windows 2. iOS 3. Macintosh 4. Android 5. iOS 6 iOS 6 + 7 Devices = 94% of all iOS visits Source: Google Analytics, Average for 50MM Visits, Sep 2012 v. Feb 2013 v. November 2013 @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  7. Default Map for Every iOS Location App @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  8. Ribs Anyone? @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  9. Default Biz Profile View LOCAL SEO GUIDE.com

  10. Reviews & Check-Ins @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  11. Yelp Deals LOCAL SEO GUIDE.com

  12. Photos LOCAL SEO GUIDE.com

  13. Slideshow @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  14. No Pics @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  15. 1,000 Bad Words @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  16. Business Lost? @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  17. Report a Problem From Map @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  18. Report a Problem From Listing LOCAL SEO GUIDE.com

  19. Update Data @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  20. Move Pin @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  21. Missing or Incorrect Listing? • Report Problem x1,000 • Move Pins x1,000 • Submit/Update Correct Info to Data Providers • 90 – 120 Days to Fix (If you’re lucky) LOCAL SEO GUIDE.com

  22. Apple Maps US Data Providers Business Listings http://www.neustarlocaleze.biz/directory/index.aspx http://www.mybusinesslistingmanager.com/ http://www.factual.com/data/t/places Reviews & Photos https://biz.yelp.com/ @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

  23. Totally Screwed Up Listing? LOCAL SEO GUIDE.com

  24. http://applemapsmarketing.com/2012/10/how-to-add-your-business-http://applemapsmarketing.com/2012/10/how-to-add-your-business- listing-to-apple-maps/ @localseoguide + Andrew Shotland LOCAL SEO GUIDE.com

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