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Jeffery David Whippo Shares His Views on Environmental Scanning Within Organization

According to Jeffery David Whippo, it is important as there are rapid changes taking place in the environment that has great impact on the working of the business firm. Analysis of business environment helps to identify strength, weakness, opportunities, and threats.

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Jeffery David Whippo Shares His Views on Environmental Scanning Within Organization

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  1. Jeffery David WhippoShares His Views on Environmental Scanning Within Organization Jeffery David Whippo shares his views on environmental scanning within organization. According to him, it is important as there are rapid changes taking place in the environment that has great impact in the working of the business firm. Analysis of business environment helps to identify strength weakness, opportunities, and threats. He further states that any business needs to adjust its environmental scanning strategy to adapt to shifts in the business environment. It assists the firm in the determining its strengths, potential, weaknesses, opportunities, and threats. Further sharing the importance of environmental scanning, it identifies strength. It is crucial for the organisation to continuously scan its environment to assess advancements and comprehend aspects that can support its performance if it is to be successful. Organisations employ the technique of environmental scanning to keep an eye on both their internal and external environments. In order to make strategic business decisions, the environmental scan's goal is to identify opportunities and dangers affecting the company. As part of the environmental scanning process, the organisation gathers data about its surroundings and analyses it to predict the effects of environmental changes. As per Jeffery D Whippo, environmental scanning aids decision making as it is an important tool in understanding and decision making in all situations of the business. It also enables the firm to select the best option for the success and growth of the firm. Additionally, he considers it as a crucial element of strategic planning because it offers data on variables that may affect the organisation in the future.

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