ENVIRONMENTAL SCANNING
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ENVIRONMENTAL SCANNING. Tracking Environmental Trends – often the way that the uncontrollable events that impact a business and its marketing are identified and then incorporated into market planning. Environmental forces affecting the organization, as well as its suppliers and customers.

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Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

ENVIRONMENTAL SCANNING

  • Tracking Environmental Trends – often the way that the uncontrollable events that impact a business and its marketing are identified and then incorporated into market planning



An environmental scan of the united states
An environmental scan of the United States its suppliers and customers


Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Environmental Scanning its suppliers and customers

  • Read business and trade press

  • Study competitors

  • Use the internet

  • Attend trade shows

  • Visit markets – talk to customers, suppliers, investors, bankers, accountants, lawyers, old professors

  • Use students for projects – they have skills

  • Have a MIS


Basic mis
Basic MIS its suppliers and customers


Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

SOCIAL FORCES its suppliers and customers

  • Demographics

    • The Population Trend

      • Mature household

    • The Baby Boom, Generation X,and Generation Y

      • Baby boomers



Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Social Forces United States

  • The Baby Boom, Generation X,and Generation Y

    • Generation X

    • Generation Y


Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Social Forces United States

  • The American Family

    • Blended family

  • Population Shifts

  • Racial and Ethnic Diversity



Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Social Forces United States

  • Regional Marketing


Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Social Forces United States

  • Culture

    • The Changing Attitudes and Roles of Women

    • Changing Values

      • Value consciousness


Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Economic Forces United States

  • Macroeconomic Conditions


University of michigan c onsumer sentiment index and automobile sales 1970 2000
University of Michigan C United Statesonsumer Sentiment Index and automobile sales: 1970-2000


Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Economic Forces United States

  • Macroeconomic Conditions

    • Consumer Income

      • Gross Income



Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Economic Forces United States

  • Macroeconomic Conditions

    • Consumer Income

      • Disposable Income

      • Discretionary Income


Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Technological Forces United States

  • Technology’s Impact on Customer Value

  • Electronic Business Technologies

    • Marketspace

    • Electronic commerce

    • Internet and World Wide Web

    • Commercial online services

    • Intranet

    • Extranets


Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Competitive Forces United States

  • Alternate Forms of Competition

    • Pure competition

    • Monopolistic competition

    • Oligopoly

    • Monopoly


Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Competitive Forces United States

  • Components of Competition

    • Entry

      • Barriers to Entry

    • Power of Buyers and Suppliers

    • Existing Competitors and Substitutes

    • Start-Ups, Entrepreneurs, and Small Business


Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Regulatory Forces United States

  • Protecting Competition

  • Product-Related Legislation

    • Company Protection

    • Consumer Protection

      • Consumerism

    • Both Company and Consumer Protection


Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Regulatory Forces United States

  • Pricing Related Legislation

  • Distribution-Related Legislation

  • Advertising and Promotion-Related Legislation

  • Control Through Self-Regulation


Tracking environmental trends often the way that the uncontrollable events that impact a business and its marketing ar 1340887

Sustainable Development United States

  • Green Marketing

  • What happens when every Chinese and Indian family can afford an SUV?