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art 127 :: graphic symbolism

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  1. art 127 :: graphic symbolism week 3 :: b

  2. :: in-class examples • online tutorials • adobe.com: http://www.adobe.com/products/tips/illustrator.html • video: http://www.computer-training-software.com/illustrator10.htm • html: http://www.designertoday.com/tabindex-3/tabid-9/DesktopDefault.aspx • AT&T logo history • http://www.att.com/brand/ • http://www.bellsystemmemorial.com/bell_logos.html 1969 1984

  3. :: today’s agenda • in-class demonstration • quickly go over object > path commands • go over the homework assignment in detail • what is the conceptual “goal” of the assignment • to work in levels of abstraction • to experiment with reduction • execute your sketches! • in-class activity: • finish remaining 1 on 1 meetings from last week • work on the new road sign assignment • work on your sketches • work digitally in Illustrator

  4. :: homework 2 week assignment :: due 9.20.05 • homework project: “Road Sign Problem” * • purpose/objective: • Create basic shapes • Copy and combine shapes to create new shapes • Manipulate shapes using the pathfinder palette • Manipulate shapes using OBJECT>PATH options • Work with layers palette to rearrange, group, mask, lock, organize and label layers. • Work with the creation (pen, shapes, direct select) and transformation (rotate, reflect, scale, free transform, etc) tools and associated palettes (align, pathfinder, and transform) • assignment: Immediate, practical communication is the primary function of a road sign. With this in mind, graphically depict the subject indicated for each of the twelve road signs on the back of this assignment sheet. Execute each solution as a finished piece via Illustrator using only black, yellow and white. If the concept dictates, use of an additional color is permitted.This problem is a vehicle for simplicity and personalization. The intent is to inspire personal expression by giving each sign a unique life of its own. The familiar context suggests a traditional idiom, while the nonsensical topics allow for uninhibited design exploration and the opportunity to play; the parameters offer an opportunity to transcend the road functional aspects throu the creation of a personal statement in the name of design exploration.Themes: • Indian Village, Ant Farm, Baseball Field, Checkers Area, Fortune Teller, Target Range, Red Light District, Botanical Gardens, Kite Flying Area, Nuclear Power Plant, Earthquake/Fault Line, Paratrooper Landing • format: Execute one design for each of the above themes. • sketches any size sketch is ok – the ideal is to have one sheet of paper with multiple squares/sketches on it; use black marker and white paper; 8.5” x 11” paper will work fine) • all 12 designs on one sheet (8.5” x 11” paper) • large prints of each design (8.5” x 11” paper, printed from Illustrator) • *assignment adapted from Visual Literacy: A Conceptual Approach to Graphic Problem Solving by Judith Wilde, Richard Wilde and Kathy Kelly’s ART 3395 Graphic Design Software Course Spring 2004: http://www.kathykelley.net/UH/course/pdf/project%203%20Illustrator%20Road%20Signs.pdf

  5. :: post mortem • How smoothly did today’s class run? • What slowed us down? • What did we skip over? • How can we be more efficient in the future?