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Guest Prof. Jan Eckhard

Guest Prof. Jan Eckhard Housekeeping Exercise 3 – All should have received a grade TITLE YOUR PAGE! Recap of Template Re-Submitted Exercise 3 : Due Thursday 11/4 @ 5pm Exercise 4: Due 11/11 Sign up for Meeting time on 11/4

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Guest Prof. Jan Eckhard

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  1. Guest Prof. Jan Eckhard

  2. Housekeeping • Exercise 3 – All should have received a grade • TITLE YOUR PAGE! • Recap of Template • Re-Submitted Exercise 3 : Due Thursday 11/4 @ 5pm • Exercise 4: Due 11/11 • Sign up for Meeting time on 11/4 • Please arrive 5-10 minutes early and download all your files to the local PC. If you have specific questions, please have them written down and open any program needed to discuss or troubleshoot issues.

  3. The Menu 10/21/04 • Video Production Techniques • Intro to Adobe Premiere 6

  4. Brief History • Linear Editing - Video Post Production prior to Computers • Physically cutting tape/film, reassemble into final product • Non-Linear Editing (NLE) – Computer software based film, video editing • Footage & Assets captured/imported into computer • Editing, transitions, effects are achieved with extreme ease compared to linear editing • Examples of NLEs – AVID, Adobe Premiere, Final Cut Pro, iMovie

  5. Soup to Nuts • Complete Workflow • Pre- Production • Production • Post Production • Once project concept is determined…

  6. Pre-Production • Planning Phase • Determine location • Secure Permits (if needed) • Assemble Crew • Producers, Director, Lighting Designer, Sound Engineer, Camera Operator • Compile Equipment List • Light, Camera, Accessories (cables, batteries, adapters, tape, etc) • Create Production Day Schedule • Crew and Talent members need at specific times

  7. Production • Day of Event/Shoot • Reference Equipment List / Double Check gear • Setup at Location • Shoot! • Different for every event or project

  8. (Non-Linear) Post Production • Capture/Import materials onto computer hard drive • Organize materials into Folders • Video Footage • Still Image/Graphics • Audio • Import materials into NLE program (i.e. Adobe Premiere) • Edit material together into finished product • Export to tape (digital or analog), encode for DVD or web presentation formats

  9. Fundamentals • Camera Operation • Framing • Editing • Graphics, Transitions & Titling • Digital Video Standards • Encoding for the Web • CODECS

  10. Camera Operation • Focus • Iris (Exposure) – control light levels • White Balance – a camera feature which determines what actual white is in any given lighting condition • Framing – position of subject in picture

  11. Framing • Composition • Three Basic Shot Descriptions • Close-Up • Medium Shot • Wide Shot • Head Room

  12. (Non-Linear) Editing • Different Styles chosen for “feel” of final product • Continuity – telling a linear story • Full Football game • Sitcom • Montage – compilation of fragments • Music Video • Football game highlight reel • The Art of the Edit • Different methods of assembling footage to convey the mood you envision

  13. Graphics, Transitions, Titling • Graphics – Computer generated slides or motion which are added in the edit to enhance production quality • Transitions – when editing from one clip to another • Video • Straight Cut • Dissolve • Wipe • Audio • Straight Cut • Cross Fade • Fade in/Fade Out • Titling – adding text on top of your video images

  14. Digital Video Standards • Frame Size • NTSC Standard – 720 x 480 (pixel resolution) • Other sizes: 320 x 240 ; 240 x 180 • Frame Rate • Number of frames per second that gives the illusion of motion from multiple still images

  15. Encoding for Web • Main Objective • Make video file size as small as possible while maintaining reasonable image quality in order to facilitate internet delivery • Methods for achieving smaller file size: • Reduce Frame Size • Reduce Frame Rate • Key Frames • Streaming vs. Progressive Download

  16. Popular CODECs • CODEC =Compression/Decompression • Proprietary • Windows Media Player (.wmv) • QuickTime (.mov) • Real Media Player (.rm) • Public • AVI • MPEG1, MPEG2, MPEG4

  17. Adobe Premiere • An additional PowerPoint document will be posted after class recapping main points • Raw Footage: • http://www.archive.org/movies/movies.php • Anything else you have, that you would like to use • On Archive: Right-Click on the file you want to save, then choose “SAVE FILE AS…” • Files that will work: • .mov • .avi • .mpeg (sometimes, it depends on how it is encoded)

  18. Next Week • Individual meetings, make sure you know your time. • The lab will be open to do work • No Official Class

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