Examples of Bespoke Retailer Activity
1 / 9

Examples of Bespoke Retailer Activity - PowerPoint PPT Presentation

  • Uploaded on

Examples of Bespoke Retailer Activity. Sainsbury’s Photographic Barkers – Table Grape. ‘Best in season’ photographic barkers positioned at the shelf edge to highlight South African grape. Sainsbury’s Tip Cards - Apples.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Examples of Bespoke Retailer Activity' - andie

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Sainsbury s photographic barkers table grape
Sainsbury’s Photographic Barkers – Table Grape

  • ‘Best in season’ photographic barkers positioned at the shelf edge to highlight South African grape

Sainsbury s tip cards apples
Sainsbury’s Tip Cards - Apples

  • Sainsbury’s tip cards are positioned at the front of store and make up a series of ‘tip cards’ that change every month

  • You cannot buy this media but we will encourage Sainsbury’s to include apples in a tip card whilst South African apples are in season

Tesco real food magazine plums
Tesco Real Food Magazine - Plums

  • Dec/Jan Issue

  • Half-page advertorial to highlight ‘New season South African Plums’ in store

  • 1 million circulation, available free in store

  • Bi-monthly guide to new and in-season products

Morrisons radio table grape
Morrisons Radio - Table Grape

4 weeks

400 stores

30-second clip played out in store to highlight the South African grape season and remind customers to try a different variety

Click to play

Morrisons in store leaflets peaches nectarines
Morrisons In-Store Leaflets – Peaches & Nectarines

  • Morrisons leaflets are A5 in size and are positioned either at the fixture itself or at customer services

  • 1,000 printed per store

  • Leaflets are connected to ‘Win’ offers so we could communicate the holiday offer

Tesco com apples
Tesco.com - Apples

World’s largest online grocer with 48% market share in the UK

Reaching 1m unique customers every month (up 10% YOY)

A fully Branded Page communicating SA apple varieties and/or communication on the World Cup offer

Shelf Talkers providing the opportunity to easily add apples to their shopping basket and alter customer behaviour

Fresh Fruit Banners display banner adds in a highly targeted section

Food & Drink Homepage banners providing exposure to the grocery shopping section

Run Of Site (ROS) Banners

Over a 4-week period

Asda foyer posters apples
Asda Foyer Posters - Apples

  • All stores i.e. 340

  • 2 weeks

  • Foyer posters displayed in the high-traffic entrance area of Asda stores

  • Customers will see the posters as they enter the store so this will act as a clear prompt to purchase

  • Foyer posters will highlight that South African apples are in season, encouraging customers to pick up a bag today


Waitrose food illustrated recipe card apples
Waitrose Food Illustrated & Recipe Card - Apples

  • Half-page advertorial in Waitrose Food Illustrated’s April or May issue

  • On-shelf: 26th March or 30th April

  • At our meeting with Waitrose we will also look at options for recipe cards, photographic barkers and Waitrose New magazine