Leverage facebook and instagram for your app or website promotions

1. Leverage Facebook & Instagram for your app or website promotions

2. You have a fantastic new concept that you translated into an app or a website. • Whether you are a mobile app development company in India or a mobile app development company in the USA, you face one challenge in particular – How can you promote your website or mobile application? • One of the simplest, cheapest and easiest ways to reach a ton of people is by using a combination of Instagram and Facebook.

4. Although dozens of social networking apps and websites have cropped up since the early 2000s;  Facebook and Instagram remain two of the most popular platforms for everything from information sharing to social interaction to sales and marketing. • As of September 2017, Instagram has reached 500 million daily active users. Facebook currently has over 2.07 billion monthly active users.

5. With the introduction of initiatives like Instagram or Business as well as Facebook Business, the door has been left wide open for advertisers to run and manage ad campaigns that allow for both narrowly targeted as well as wide-reaching marketing campaigns – depending on the business need. The beauty of the entire setup is that both platforms offer cross-advertising to multiply your outreach efforts.

6. You may be familiar with the brand MVMT watches.  According to Facebook Business, when the MVMT watches team started running advertisements on both Facebook and Instagram, using Instagram as a placement on Facebook, they saw 20% lower cost per conversion and cost per action along with the ability to scale campaigns quickly by reaching more of the identified target audience. If you want to harness the same power of cross promotion, take a look at these insider tips on using Facebook and Instagram together to promote your application or website: Let me illustrate this with an example

7. Set up your optimised Instagram and Facebook accounts • Separate your business accounts for Instagram and Facebook from your personal ones. Marketing is all about the audience, so make sure you are carefully crafting your brand story by offering useful, relevant and valuable information through your Facebook business page as well as your business Instagram account. • In order to optimise your Social profiles, you need to fill-in appropriate, authentic and enticing information about your app or website and take the time to complete all the fields that are applicable. Entering more information, especially accurate information fosters greater trust in the consumer and as a result, they are more likely to click on the link to reach your website or download your app. Make sure to include a link to your website in your bio section to increase the traffic to your website.

8. Have consistent attractive and recognizable branding • Your bio, profile picture, voice, tone and messaging should be consistent across both platforms so that your website or application and its brand message is clearly identifiable, strong and persuasive. There are thousands of apps and websites competing with yours. • Your Facebook and Instagram pages need to convey your unique selling proposition so that customers take notice. • Instead of going straight for the hard sell (which is what most inexperienced brands do), build a relationship with your customers so they progress across your sales funnel to become early adopters of your mobile application or website.

9. Hashtags have evolved since they first emerged on Twitter. Gone are the days of using #like4like and #follow4follow. Gone are the days of frantic keyword stuffing to increase your visibility and reach. Today’s hashtag usage has evolved to a more sophisticated level. Today’s savvy marketer knows to be mindful to use hashtags to fit their brand. Relevance is the new buzzword. Cross-platform interactivity and intuitive #hashtag usage also mean greater reach for your app or website across the two platforms. Use the right #hashtags

10. Why do you think a user comes to your Facebook or Instagram page? What draws them to visit your website or download your app? One word: VALUE. Create valuable, entertaining, relevant content and you are sure to get the right users for your offering. There is a catch, however –  you need to do it consistently. Remember, you are competing with a constant stream of content on social media. You need to keep churning out content in order to hold your audience’s interest over the long term and to drive them back to your application or website. Create valuable content

11. Build a community • Sure, you could build a group, but that is not what I mean here. If you want people to start acting as champions and advocates of your app or website, then you need to build relationships with actual live people. Reach out to influencers for cross promotion. Run contests on Instagram to build awareness. Once a target customers’ interest is piqued, invite them via a post or message to join your Facebook page or group. Leverage influencers that you interact with by collaborating to hold online discussions. • Share live videos where people can interact with you and ask questions about your app or website in real-time. People need to know that there is a real human being at the other end in order for them to believe in your app or website.

13. Build a community • Together, Facebook and Instagram offer brands unique opportunity for promoting their websites and applications. A brand might create an Instagram video and then share them on their Facebook page. A savvy marketer might boost this ad with paid media on the target audiences Facebook newsfeed enabling a brand to reach a massive audience that was never before possible. Regardless of what actions you undertake, your goal should be to reach real people and build a relationship with them so that eventually, out of curiosity, they click that tiny link in your bio to find out what you’re talking about! • For all your digital marketing needs, contact &Apps now.

14. Thank You!