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as much as sixty percent of

Asmuchassixtypercentof

Instagramuserssaythatthey

discoveraboutproductsand

servicesonInstagram. Instagramis

animage-drivensocialplatform

thatmakesithighlypowerfulto

advertiseyourbusiness. Therearea

billionphotoslikedonInstagram

eachday. 

today s generation is all about expressing

Today’sgenerationisallaboutexpressing

themselves, connectingwithlike-mindedpeople,

beinginspiredandtakingaction. Peoplecometo

Instagramtomakethishappen. Brandscansucceed

withInstagramadvertisingiftheycangettothe

heartoftoday’sgenerationbyinspiringthem, they

aremorelikelytoengagewithyourbrandwhich

couldleadtoconversionandevenadvocacy. Ifyour

audiencecanidentifywithyourbrand, theyare

morelikelygoingtobuyyourproductsandeven

promotethembysharingyouradsonInstagramif

theyhaveagoodexperienceorencounterasa

customer.

instagram supports ads in video photo carousel

Instagramsupportsadsinvideo, photo, carousel

andstoriesformats. Photoadscancomeinsquare

orlandscapeformat. Clean, simpleandcreative

canvastellsstoriesinrichformat. CarouselAdsallow

youraudiencetoexploremoreaboutyourbusiness

throughseveralphotosorvideosinasinglead.

StoriesAdsareinterstitialphotosandvideosthat

runinbetweenstoriesthatusersareinterestedin.

Recently, Instagramannouncedthatadswillnowbe

abletopublishuptothreepiecesofcontentina

singlestory. AccordingtoInstagram, thisgives

advertisersmorefreedomonsequentialstorytelling

usingphotoandvideocontent. 

some popular practices by successful

Somepopularpracticesbysuccessful

Instagramcampaignsinclude

consistentposting, sharingbehind-the-

scenesofbusiness, showcasingyour

brandwithoutthehardsell (featuring

yourproductsandservices, havingcalls

toaction, showingpersonality,

engagingandconnectingandfollowing

backyourfollowersusinghashtags, and

sharingcelebrationswithyour

customers. 

to place an ad on instagram do the following

To place an ad on Instagram,

do the following in Ads

Manager as provided by

Facebook.

1. Go to Ads Manager

2. Click Create an Ad

3. Select the Reach, Video views, Conversions, App installs,

Lead Generation or Traffic objective

4. In the Ad Set section, click Placements

5. Choose the Edit Placements, then select the Instagram

6. Click Stories

7. Complete the rest of the steps and continue developing

your ad campaign

8. When you're okay with your changes, click Review Changes

to publish

audience network

Audience Network

You can increase your conversions up to 15% by placing ads on Audience

Network. Audience network is a network of apps and websites on the

Facebook platform that displays Facebook ads. According to Facebook, forty

percent of the top 500. Apps are connected to Audience Network. This is a

great opportunity to spread your reach to other places where potential

customers are spending their time. Audience Network supports the following

objectives through video ads: brand awareness, reach, engagement and

increase in video views. It also supports traffic; app installs, conversions and

product catalog sales.

Ads outside of Facebook will behave depending on the type of objective chosen

by advertisers. For example, if the advertiser is aiming for traffic, the ad will

open a link in a new browser window. If their object is to increase app installs,

the ad will prompt the user to install an app or launch an existing app on their

mobile device. 

source

Source

D I G I T A L

M A R K E T I N G

A U T H O R I T Y