Glow-in-the-Dark Wristband for a Cause: Entrepreneurial Campus Trend
Introduce glow-in-the-dark wristbands for prostate cancer awareness, engaging campus communities in charitable activities. Leverage personal networks, social media, and event marketing for sales success.
Glow-in-the-Dark Wristband for a Cause: Entrepreneurial Campus Trend
E N D
Presentation Transcript
Planning phase • The idea • Company goals • Expectations • Strengths • Weaknesses • Results • Strategy • Marketing • Sales
The idea • The official wristband for “Movember” • Added value through the glow and the dark design • A way for everyone to participate
Company goals • Profitability • Creating a campus-wide trend • Community involvement • Raise money and awareness for prostate cancer. • Apply and improve entrepreneurial skills
Expectations • Strengths • Personal networks • Supporting a charity • Product themed events • Weaknesses • Price • Cash on hand • Results
Strategy • Marketing • Social Media • Campus involvement through events • Social networking • Sales • Personal selling • Online • Events
