Social Psychology. Lesson 4. Why People conform. Normative social Influence Conformity to the majority even when you don’t hold their point view is called COMPIANCE. thoughts , feelings, attitudes, or behaviour, social influence is the driving force behind compliance
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Normative social Influence
thoughts, feelings, attitudes, or behaviour, social influence is the driving force behind compliance
The idea here is that the conformity is beyond the level of social compliance, we can become “brainwashed” or from free will choose to change our private and public views.
This is an example of INTERNALISATION.
This can be linked to influence of the minority and majority.
Informational social influence is more likely to happen when…
Wittenbrink + Henly (1996)
Sedikides and Jackson (1990)
High strength sources had more impact (resulting in more conformity) than low strength slow sources.
This theory is called Dynamic Social Impact Theory.
1) Consolidation – Over time majority goes up and minority goes down so it gets harder to go against the consensus result. And go against the majority.
2) Clustering – We are more influenced by our closet neighbours so clusters of opinions with similar opinions can form groups. “Mean Girls” Social Politics.
3) Correlation – Opinions on other issues join over time so they agree or understand on some level.
4) Continuing Diversity – Because of clustering minority can be shielding from influence attempts of majority minority view can continue.