Rane Deepak • Oct 13, 2014 • 1496 Views
AWARDS AND ANNUAL EVENTS Chapter 8 Lesson 8.4
AWARDS INFLUENCE SALES • MTV Video Music Awards • CableACE Awards • Rock and Roll Hall of Fame inductions • Screen Actors Guild Awards • Country Music Association Awards
THE BIG FOUR • Grammys • Tonys • Emmys • Oscars
AWARDS INFLUENCE SALES • Recognition by one’s peers • High level of honor • Also brings: • Money • Current acclaim • Increased potential for future success
THE OSCARS • Most famous and prestigious of entertainment awards • Given by the Academy of Motion Picture Arts and Sciences • 5,000 members decide each award • Nominations create excitement and media coverage • Rare • No more than five nominations for each category
ACADEMY AWARD WINNERS • Pictured the day after ceremony in major newspapers • Winning and nominations have promotional value
TV VIEWERSHIP • Second-highest after Super Bowl • ABC purchased broadcast rights through the year 2008 • 1999—moved from Monday to Sunday night • Preceded by “preshow”—stars arriving and spot interviews • ABC charges approximately $1.1 million per ad minute • Sponsors--Pizza Hut and Atlantic-Richfield
MOVIE STUDIO MARKETING • Consumers attention drawn by excitement of pre-award publicity • Movie producers and studios advertise films through trade publications and talk-show circuit
Studios spend as much as $15 million on publicity and marketing • Movie that wins Best Picture likely to bring in an extra $100 million in ticket sales • Prestigious publicity for all concerned with it
TIME OUT • Best Picture winners that were also box office hits include: • Titanic • Forrest Gump • Dances with Wolves • Rain Man • Gone with the Wind
THE GRAMMYS • The National Academy of Recording Arts and Sciences (NARAS) • More than 13,000 musicians, producers and other recording professionals • Winners are nominated by committee and voted on by membership • 92 categories
NO GUARANTEES • Grammys bring lots of attention but no guarantee of success or sales • 1989—Best New Artist • Milli Vanilli
TIME OUT • Michael Jackson won the most Grammys in one year (eight) in 1983. Seven were for his album Thriller, and one was for E.T., the Extra Terrestrial.
THE EMMYS • The Academy of Television Arts and Sciences • Primetime Emmy for excellence in nighttime television • National Academy of Television Arts and Sciences • Presents awards for daytime television • 8,000 members
EMMYS BRING MORE VIEWERS • Attention brought to TV shows • More viewers for shows that win or winning stars • Late 90s—The Practice • Camryn Manhiem won Emmy • Dedicated it to “all the fat girls” • Marketing boost to size-oriented publications such as Radience • Marketing boost to clothing distributors such as Lane Bryant and Mode magazine
THE TONYS • Named after Antoinette Perry • Head of Board of the American Theatre Wing • Awards for distinguished achievement—not for “best” in an category • Also recognize regional theaters that have contributed to artistic achievement and growth of theater
SPECIAL-INTEREST GROUP • Expense of getting to plays in New York • Ratings of award show low • 1998—Rosie O’Donnell brought ratings up • Rosie credited for increased attendance
TIME OUT • Entertainer Rita Moreno is the only person to win an Oscar, an Emmy, a Tony, and a Grammy
TO MARKET, TO MARKET • Getting potential customers together in one location to hear and see promotional information about products is the purpose of trade shows.
TRADE EVENTS • Trade shows focus on businesses that are related • ShoWest • Executives, directors, producers, stars from more than 40 different countries • Seminars, awards • Soon-to-be-released films are promoted • Journalists writing articles is free publicity
DIGITAL DISTRIBUTION • Movies are mounted on huge, heavy reels and sent to theaters • Projectors cost $30,000 • Theater limited to number of copies
DIGITAL DISTRIBUTION con’t • Digital movies can be distributed • Satellite • Optics cables • Special discs • Someday—Internet • Projectors $100,000 • 1999—Star Wars: Episode I, the Phantom Menace first film sent via satellite to four digitally equipped theaters
SEASONAL OR THEME EVENTS • Centered in geographic areas • Market directly to people who attend them • Fringe Festival • Combination trade show and seasonal event • Edinburgh, Scotland • International artists and producers attend • Actors and playwrights sell their products