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The Internet & The Manager

The Internet & The Manager. Introduction. Most companies realize that the Internet is here to stay. Business leaders realize that in order to maintain their competitive edge, their companies must become e-businesses. - Anita Rosen. What We’ll Discuss. Growth of the Internet

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The Internet & The Manager

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  1. The Internet & The Manager

  2. Introduction Most companies realize that the Internet is here to stay. Business leaders realize that in order to maintain their competitive edge, their companies must become e-businesses. - Anita Rosen

  3. What We’ll Discuss Growth of the Internet Internet Vocabulary Searching the Internet

  4. Growth of the Internet • Use of the Internet in business is continually growing and expanding • New tools are being introduced • Increasing use of computers for farm business • Lots of opportunity to expand use

  5. Question… How do you view the future of the Internet and its use?

  6. Internet Vocabulary Internet – world-wide interconnected collection of smaller networks World Wide Web (WWW) – collection of websites that can be browsed Website – consists of one or more web pages Webpage – foundation of the WWW

  7. Internet Vocabulary Web browser – software that translates the code web pages are written in (Internet Explorer, Foxfire, Netscape Navigator) Software – what tells your computer to do things (computer programs) Hardware – physical components of the computer system E-______ - electronic anything (mail, commerce, newsletter, etc.)

  8. Internet, WWW, and computer relationship

  9. Searching (and finding) on the Internet • Start with a search engine • Develop a topic that you want to search on • Start specific and move to more generalized • Try different spellings, orderings, and use of quotes • Ex. Corn maze vs. corn maize • Ex. Marketing fruit vs. fruit marketing • Ex. “marketing cheese” vs. marketing cheese • Try different search engines • May get different results

  10. What’s coming… The Internet as a Communications Tool Business Planning and Market Research on the Internet e-Commerce: Buying and Selling on the Internet Developing and Maintaining Your Own Website Promoting Your Website

  11. Section Wrap-up Use of the internet for business is on the rise Knowing how to search the internet is valuable in finding essential information

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