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UPA Package 3, Module 2
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  1. UPA Package 3, Module 2 DISPLACEMENT DUE TO GENTRIFICATION: THE CASE OF GUADALUPE VIEJO, MAKATI CITY, PHILIPPINES

  2. Objectives • Gain deeper understanding of gentrification • Illustrate the processes and effects through case study • Learn from the lessons in the case study

  3. Gentrification Displacement of poor communities by rich members (Grant)

  4. Components of Gentrification (Grant) • Demographic • Real Estate Markets • Land Use • Culture and Character

  5. Framework for Analysis

  6. Context: Makati 1995 Population Density, Metro Manila (persons per hectare) (Map Source: Makati CLUP 2000)

  7. Context: Guadelupe Viejo Map of Barangay Guadalupe Viejo (Source: Barangay Profile)

  8. Rockwell Urban Cener 2000 Land Use of the Rockwell Center and Its Vicinity (Source: Makati CLUP 2000)

  9. Policy Environment • Resolution 698 s 2001 of HLURB - Approval of Land Use Plan of Makati • City Ordinance No. 1999 - 123 - conversion of Rockwell Compound from INDUSTRIAL to SPECIAL USE • City Ordinance No. 96-30 - Revision of Schedule of Real Property (land only) values

  10. History of Rockwell: Rockwell Power Plant

  11. Rockwell Power Plant

  12. Plan for Rockwell Urban Center Rockwell Center Master Plan as developed by Palafox with their consultants (dela Cruz 1998)

  13. Plan for Rockwell and Vicinity Site Development Plan of the Rockwell Center and Its Vicinity

  14. Project Implementation The Rockwell Center rises from a former power plant

  15. Rockwell Urban Center during construction

  16. Rockwell Today Rockwell Power Plant Mall

  17. Hidalgo Place

  18. Ateneo Graduate School

  19. Nestle Philippines Building

  20. PHINMA Building

  21. Effects on Guadelupe Viejo • increase in population density • increase in employment density and employment rate • conversion of land use • rise of high-end housing

  22. Guadelupe Viejo Newly repainted apartment building along JP Rizal Avenue

  23. Vacant lot for sale along JP Rizal

  24. Lessons Learned • Good physical environment not always expensive • Heavy commitment required for large development • Government, private sector and community play big roles in development • Displacement of poorer sector of population can be cushioned