1 / 15

Customer Journey – March 19 th 2014 Aaron Govindasamy EUC Partner Manager, A&NZ

Customer Journey – March 19 th 2014 Aaron Govindasamy EUC Partner Manager, A&NZ. EUC Landscape is Changing. APPS 2010 The year the number of non-Windows based apps exceeded Windows Apps. DATA 250M+ Dropbox users WW. DEVICES 52% Employees carry more than one device.

amity
Download Presentation

Customer Journey – March 19 th 2014 Aaron Govindasamy EUC Partner Manager, A&NZ

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Customer Journey – March 19th 2014Aaron Govindasamy EUC Partner Manager, A&NZ

  2. EUC Landscape is Changing APPS 2010 The year the number of non-Windows based apps exceeded Windows Apps DATA 250M+ Dropbox users WW DEVICES 52% Employees carry more than one device

  3. End-User Computing Vision PCs, Laptops Mobile Management and Delivery(Mobile) WindowsManagement and Delivery Thin Clients Tablets, Smart Phones Mission: Software Defined Workspace at Speed of Life Smart Phone Tablet Desktop Machine Laptop

  4. From Fragmented Players... End-User Computing End-User Computing Desktop Mobile Identity Social Data

  5. ...to Unified Solutions End-User Computing End-User Computing Desktop Mobile Identity Social Data

  6. End-User Computing Portfolio End-User Computing Suite Desktop & Workspace Mobile Management Desktop Mobile Workspace Services Identity Apps Data Social

  7. Market Dynamics • Maturing Adoption of VDI • The Shift from PCs is Accelerating • Windows XP Support Deadline Looms • Surveys & customer feedback highlight more focused adoption Confidential • Increasing arbitrage from laptops to tablets • Partners report tablet sales greater than laptops • Home PC shipments declining; business PC shipments stable • Analysts: many Windows migrations still not completed

  8. Why Customers Are Making the Move to EUC

  9. Software Defined Workspace Remote Apps SaaSApps Citrix XenApp Local apps ThinApps One logon | One experience | Any device

  10. Market Segmentation Breakout of Booking Adoptions Enterprise ~65% Commercial 14% SMB 21% Fin Services 20% Government 17% High Tech 9% Healthcare 7% Education 6% AMER 60% EMEA 23% APJ 17%

  11. Customer ‘use cases’

  12. Common Use Cases… Be creative and innovative… • Education • Computer Labs • BYOD • Healthcare • Follow me desktop • Tap and go authentication • NSW Police • What does the next generation of a squad car look like? • Engage with your EUC sales reps • Mobility • XP Migrations • Horizon Workspace • Mining • AutoCAD / High-end 3D graphics • Aircraft in and out of mines

  13. Best Practices End User Computing as a Standard Message! • Build an EUC plan: • Enablement • Sales Team = know how to sell the problem and articulate the solution • Technical team = trained on design to install, configure, and manage • Take advantage of the trainings on continuing education and Hands on Labs in Partner University • Generate Pipeline • Marketing plan to build interest and demand generation • Focus on existing customers • Close Pipeline • Leverage the resources and tools on Partner Central’s Desktop Virtualization Competency page • Engage with your EUC sales reps

  14. Why Partner with VMware End User Computing BESTin Class Products High VMware Customer SATISFACTION Hardware, Software and Services DRAG Channel MARGINS

  15. Thank You! Q&A

More Related